Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
Imagify vs W3 Total Cache Pro
W3 Total Cache Pro wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Imagify | W3 Total Cache Pro |
|---|---|---|
| Our score | 7.8/10 | 8.2/10 (better) |
| Starts at | $4.99/month | $99/year |
| Free version | Yes | Yes |
| Refund window | – | 30 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 900K+ | 900K+ |
| Last Black Friday | 40% off | – |
| Category | Performance | Performance |
| Vendor | WP Media | BoldGrid |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
Choose W3 Total Cache Pro if…
- Site owners who want advanced caching on one site
- Agencies managing several client sites
Features
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
W3 Total Cache Pro
- Full site delivery
- Remove unused CSS and JS
- Eliminate render-blocking CSS
- Delay scripts
- WebP image conversion
- Cache hit statistics
- REST API caching
Pros and cons
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
W3 Total Cache Pro
- Free version on WordPress.org with 900,000+ active installs
- Full set of page, CDN and asset optimisation features
- 30-day money-back guarantee
- Multi-site licences at 5 and 10 sites
- Pro features need an annual licence
- Bulk licence pricing is not published on the page
Pricing plans
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
W3 Total Cache Pro
1 Site LicenseStarts here
$99/year
1 site
- Covers 1 site
- Annual licence
5 Site Licenses
$350/year
5 sites
- Covers 5 sites
- Includes 1 free plugin configuration ($125 value)
10 Site Licenses
$500/year
10 sites
- Covers 10 sites
- Includes 2 free plugin configurations ($250 value)
What Reddit says
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
W3 Total Cache Pro
Not enough Reddit discussion yet.
Imagify vs W3 Total Cache Pro questions
Is Imagify better than W3 Total Cache Pro?
On our comparison W3 Total Cache Pro comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, Imagify or W3 Total Cache Pro?
Imagify starts at $4.99/month and W3 Total Cache Pro starts at $99/year.
Can I get Imagify or W3 Total Cache Pro cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year.
Both products
W3 Total Cache Pro adds advanced page, object, database and CDN caching on top of the free W3 Total Cache plugin.
- Free version
- Yes
- Price
- From $99/year
- Category
- Performance
Not announcedBlack Friday deal for W3 Total Cache Pro
