Easily set up WordPress email delivery with advanced WordPress SMTP features and experience secure delivery of your WordPress emails.
- Free version
- Yes
- Price
- See site
- Category
- Email marketing
Not announcedBlack Friday deal for FluentSMTP
FluentSMTP vs WowOptin
WowOptin wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | FluentSMTP | WowOptin |
|---|---|---|
| Our score | 8.7/10 | 8.8/10 (better) |
| Starts at | See website | $41/year |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free | Subscription |
| Active installs | 700K+ | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | FluentSMTP | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose FluentSMTP if…
- Sites with forms or WooCommerce emails that fail to send
- Site owners who want a free SMTP plugin
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
Features
FluentSMTP
- Multiple SMTP providers
- Email logs
- Smart routing
- Reporting
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
FluentSMTP
- 100% free and open source, with no paid version
- Supports 10+ SMTP providers, including Amazon SES
- Email logs help diagnose failed WordPress emails
- Free on WordPress.org
- You need an account with an SMTP provider or your own mail server
- No paid support plan is listed
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
FluentSMTP
Plans not listed. See FluentSMTP pricing
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
FluentSMTP vs WowOptin questions
Is FluentSMTP better than WowOptin?
On our comparison WowOptin comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, FluentSMTP or WowOptin?
FluentSMTP starts at See website and WowOptin starts at $41/year.
Can I get FluentSMTP or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin