FluentSMTP vs OptinMonster

FluentSMTP wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFluentSMTPOptinMonster
Our score8.7/10 (better)5.1/10
Starts atSee website$210/year
Free versionYes (better)No
Refund window–14 days
BillingFreeSubscription
Active installs700K+–
Last Black Friday–60% off
CategoryEmail marketingEmail marketing
VendorFluentSMTPOptinMonster
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose FluentSMTP if…

  • Sites with forms or WooCommerce emails that fail to send
  • Site owners who want a free SMTP plugin
  • You want to start free

Choose OptinMonster if…

  • Marketers growing email lists from existing traffic
  • Online stores reducing cart abandonment

Features

FluentSMTP

  • Multiple SMTP providers
  • Email logs
  • Smart routing
  • Reporting

OptinMonster

  • Exit-intent popups
  • Template library
  • Page and behavior targeting
  • A/B testing
  • Coupon wheel campaigns
  • eCommerce integrations
  • Email and CRM integrations

Pros and cons

FluentSMTP

  • 100% free and open source, with no paid version
  • Supports 10+ SMTP providers, including Amazon SES
  • Email logs help diagnose failed WordPress emails
  • Free on WordPress.org
  • You need an account with an SMTP provider or your own mail server
  • No paid support plan is listed

OptinMonster

  • 14-day money-back guarantee on every plan
  • 700+ templates included on all plans
  • Impression-based pricing that does not charge for page views
  • OptinMonster University training included with subscriptions
  • No free plan, only a trial with 500 impression credits
  • Renewals are billed at full price after the first year
  • Basic plan includes only simple analytics

Pricing plans

FluentSMTP

Plans not listed. See FluentSMTP pricing

OptinMonster

  • BasicStarts here

    $210/year

    1 site

    • 2,500 impressions per month
    • 700+ templates
    • Introductory first year at $108
  • Plus

    $570/year

    2 sites

    • 10,000 impressions per month
    • A/B testing and full analytics
    • Introductory first year at $324
  • Pro

    $870/year

    3 sites

    • 25,000 impressions per month
    • Exit-intent technology and webhooks
    • Introductory first year at $444

What Reddit says

FluentSMTP

Not enough Reddit discussion yet.

OptinMonster

Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.

FluentSMTP vs OptinMonster questions

Is FluentSMTP better than OptinMonster?

On our comparison FluentSMTP comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, FluentSMTP or OptinMonster?

FluentSMTP starts at See website and OptinMonster starts at $210/year.

Can I get FluentSMTP or OptinMonster cheaper on Black Friday?

Both are on our Black Friday tracker. OptinMonster was 60% off last year.

Both products

Easily set up WordPress email delivery with advanced WordPress SMTP features and experience secure delivery of your WordPress emails.

Free version
Yes
Price
See site
Category
Email marketing

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