A promising CRM solution with email marketing features & more coming.
- Free version
- Yes
- Price
- From $103/year
- Category
- Email marketing
Not announcedBlack Friday deal for FluentCRM
FluentCRM vs WowOptin
WowOptin wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | FluentCRM | WowOptin |
|---|---|---|
| Our score | 8.6/10 | 8.8/10 (better) |
| Starts at | $103/year | $41/year (better) |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 80K+ | – |
| Last Black Friday | 40% off | 70% off (better) |
| Category | Email marketing | Email marketing |
| Vendor | FluentCRM | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose FluentCRM if…
- WordPress site owners replacing a hosted email tool
- Agencies managing email for client sites
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want the lower starting price
Features
FluentCRM
- Email automation builder
- Unlimited contacts and campaigns
- Segmentation with tags and lists
- Email campaign reports
- Funnel builder
- Built-in opt-in forms
- 45+ free integrations
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
FluentCRM
- Free version available on WordPress.org
- Priced by number of sites, with no fees as the contact list grows
- Contact and campaign data is stored in your own WordPress database
- Integrates with WooCommerce and common LMS and membership plugins
- Email delivery depends on an SMTP service such as Amazon SES
- Runs only inside the WordPress dashboard
- No lifetime plan is listed on the pricing page
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
FluentCRM
Solo / BloggerStarts here
$103/year
1 site
- Unlimited contacts
- Unlimited email campaigns
- 1 year plugin updates and priority support
Small Business
$199/year
5 sites
- Unlimited contacts
- Unlimited email campaigns
- 1 year plugin updates and priority support
Agency
$399/year
50 sites
- Unlimited contacts
- Unlimited email campaigns
- 1 year plugin updates and priority support
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
FluentCRM vs WowOptin questions
Is FluentCRM better than WowOptin?
On our comparison WowOptin comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, FluentCRM or WowOptin?
FluentCRM starts at $103/year and WowOptin starts at $41/year.
Can I get FluentCRM or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. FluentCRM was 40% off last year. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin