A promising CRM solution with email marketing features & more coming.
- Free version
- Yes
- Price
- From $103/year
- Category
- Email marketing
Not announcedBlack Friday deal for FluentCRM
FluentCRM vs Icegram
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | FluentCRM | Icegram |
|---|---|---|
| Our score | 8.6/10 (better) | 6.5/10 |
| Starts at | $103/year | $99/year (better) |
| Free version | Yes | Yes |
| Refund window | – | – |
| Billing | Subscription | Subscription |
| Active installs | 80K+ | – |
| Last Black Friday | 40% off | – |
| Category | Email marketing | Email marketing |
| Vendor | FluentCRM | Icegram |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose FluentCRM if…
- WordPress site owners replacing a hosted email tool
- Agencies managing email for client sites
Choose Icegram if…
- Site owners growing an email list
- Marketers running popup or opt-in campaigns
- You want the lower starting price
Features
FluentCRM
- Email automation builder
- Unlimited contacts and campaigns
- Segmentation with tags and lists
- Email campaign reports
- Funnel builder
- Built-in opt-in forms
- 45+ free integrations
Icegram
- Popups, action bars and toasts
- Two-step opt-in
- Targeting rules
- A/B split testing
- Geographical targeting
- Remote campaigns
Pros and cons
FluentCRM
- Free version available on WordPress.org
- Priced by number of sites, with no fees as the contact list grows
- Contact and campaign data is stored in your own WordPress database
- Integrates with WooCommerce and common LMS and membership plugins
- Email delivery depends on an SMTP service such as Amazon SES
- Runs only inside the WordPress dashboard
- No lifetime plan is listed on the pricing page
Icegram
- Free Starter plan for a single site
- Flat annual price for up to 3 sites on the Max plan
- A/B split testing included on the Max plan
- Advanced targeting and A/B testing need the paid Max plan
- Paid plan is priced per year, not as a one-time purchase
- Refund window is not stated on the pricing page
Pricing plans
FluentCRM
Solo / BloggerStarts here
$103/year
1 site
- Unlimited contacts
- Unlimited email campaigns
- 1 year plugin updates and priority support
Small Business
$199/year
5 sites
- Unlimited contacts
- Unlimited email campaigns
- 1 year plugin updates and priority support
Agency
$399/year
50 sites
- Unlimited contacts
- Unlimited email campaigns
- 1 year plugin updates and priority support
Icegram
Starter
Free
1 site
- Popups, action bars and toasts
- Basic targeting rules
- Two-step opt-in
MaxStarts here
$99/year
3 sites
- A/B split testing
- Geographical targeting
- Premium themes
FluentCRM vs Icegram questions
Is FluentCRM better than Icegram?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, FluentCRM or Icegram?
FluentCRM starts at $103/year and Icegram starts at $99/year.
Can I get FluentCRM or Icegram cheaper on Black Friday?
Both are on our Black Friday tracker. FluentCRM was 40% off last year.
Both products
Icegram offers WordPress plugins for lead capture, call to action, and email marketing, helping convert visitors to subscribers and automate marketing campaigns.
- Free version
- Yes
- Price
- From $99/year
- Category
- Email marketing
Not announcedBlack Friday deal for Icegram