EWWW Image Optimizer – Smashing Performance
- Free version
- Yes
- Price
- From $80/year
- Category
- Performance
Not announcedBlack Friday deal for EWWW Image Optimizer
EWWW Image Optimizer vs ShortPixel
EWWW Image Optimizer wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | EWWW Image Optimizer | ShortPixel |
|---|---|---|
| Our score | 8.7/10 (better) | 8/10 |
| Starts at | $80/year | $4.99/month |
| Free version | Yes | Yes |
| Refund window | – | – |
| Billing | Subscription | Free + paid plans |
| Active installs | 1M+ (better) | 300K+ |
| Last Black Friday | – | 25% off |
| Category | Performance | Performance |
| Vendor | EWWW Image Optimizer | ShortPixel |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose EWWW Image Optimizer if…
- Sites with many images that need automatic compression
- Site owners who want a CDN for images
Choose ShortPixel if…
- WordPress sites with large image libraries
- Agencies managing several client sites
Features
EWWW Image Optimizer
- Free image optimization plugin
- Easy IO CDN
- Compress API credits
- 30-day image backups
- SWIS Performance
- Critical CSS
ShortPixel
- SmartCompress image optimization
- Bulk optimization
- Automatic WebP and AVIF conversion
- Per-thumbnail control
- WP-CLI and multisite support
- API key aliases for agencies
- Direct Cloudflare integration
Pros and cons
EWWW Image Optimizer
- Free WordPress.org plugin with unlimited image optimization
- Average 4.8 out of 5 on WordPress.org from 1,841 reviews
- Unlimited sites on every paid plan
- Monthly and yearly billing options
- CDN and cloud features need a paid plan
- Standard includes 50 GB of bandwidth
- Infinite overages are billed at $0.065 per GB
ShortPixel
- Free version is available on WordPress.org
- Automatic WebP and AVIF conversion is included on all plans
- WP-CLI, multisite and WPML support are listed
- 24/7 support is listed for every plan
- Free plan limits are not stated on the pricing page
- AI credits differ by plan, with a fixed monthly allowance on the unlimited yearly plan
Pricing plans
EWWW Image Optimizer
StandardStarts here
$80/year
Unlimited sites
- Easy IO CDN with auto-WebP/AVIF
- 300k premium compression credits
- SWIS Performance plugin included
Growth
$160/year
Unlimited sites
- 200 GB bandwidth
- 100+ CDN locations
- Custom domains and watermarking
Infinite
$320/year
Unlimited sites
- 400 GB bandwidth
- 1.2m premium compression credits
- Hotlink protection and bot controls
ShortPixel
Plans not listed. See ShortPixel pricing
What Reddit says
EWWW Image Optimizer
Not enough Reddit discussion yet.
ShortPixel
Reddit users mostly ask for help with ShortPixel, either pairing it with FastPixel and WP Rocket for site speed or deciding whether its one-time credit pack suits bulk image compression. The threads show interest in the tool, but also doubt about hidden costs and unclear setup.
EWWW Image Optimizer vs ShortPixel questions
Is EWWW Image Optimizer better than ShortPixel?
On our comparison EWWW Image Optimizer comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, EWWW Image Optimizer or ShortPixel?
EWWW Image Optimizer starts at $80/year and ShortPixel starts at $4.99/month.
Can I get EWWW Image Optimizer or ShortPixel cheaper on Black Friday?
Both are on our Black Friday tracker. ShortPixel was 25% off last year.
Both products
ShortPixel is an image optimization service that uses advanced compression technology to reduce image size without affecting quality, enhancing page load times and SEO performance.
- Free version
- Yes
- Price
- $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for ShortPixel
