EWWW Image Optimizer – Smashing Performance
- Free version
- Yes
- Price
- From $80/year
- Category
- Performance
Not announcedBlack Friday deal for EWWW Image Optimizer
EWWW Image Optimizer vs Imagify
EWWW Image Optimizer wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | EWWW Image Optimizer | Imagify |
|---|---|---|
| Our score | 8.7/10 (better) | 7.8/10 |
| Starts at | $80/year | $4.99/month |
| Free version | Yes | Yes |
| Refund window | – | – |
| Billing | Subscription | Free + paid plans |
| Active installs | 1M+ (better) | 900K+ |
| Last Black Friday | – | 40% off |
| Category | Performance | Performance |
| Vendor | EWWW Image Optimizer | WP Media |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose EWWW Image Optimizer if…
- Sites with many images that need automatic compression
- Site owners who want a CDN for images
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
Features
EWWW Image Optimizer
- Free image optimization plugin
- Easy IO CDN
- Compress API credits
- 30-day image backups
- SWIS Performance
- Critical CSS
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
Pros and cons
EWWW Image Optimizer
- Free WordPress.org plugin with unlimited image optimization
- Average 4.8 out of 5 on WordPress.org from 1,841 reviews
- Unlimited sites on every paid plan
- Monthly and yearly billing options
- CDN and cloud features need a paid plan
- Standard includes 50 GB of bandwidth
- Infinite overages are billed at $0.065 per GB
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
Pricing plans
EWWW Image Optimizer
StandardStarts here
$80/year
Unlimited sites
- Easy IO CDN with auto-WebP/AVIF
- 300k premium compression credits
- SWIS Performance plugin included
Growth
$160/year
Unlimited sites
- 200 GB bandwidth
- 100+ CDN locations
- Custom domains and watermarking
Infinite
$320/year
Unlimited sites
- 400 GB bandwidth
- 1.2m premium compression credits
- Hotlink protection and bot controls
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
What Reddit says
EWWW Image Optimizer
Not enough Reddit discussion yet.
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
EWWW Image Optimizer vs Imagify questions
Is EWWW Image Optimizer better than Imagify?
On our comparison EWWW Image Optimizer comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, EWWW Image Optimizer or Imagify?
EWWW Image Optimizer starts at $80/year and Imagify starts at $4.99/month.
Can I get EWWW Image Optimizer or Imagify cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year.
Both products
Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
