EmailKit is an email template builder for WordPress and WooCommerce emails.
- Free version
- Yes
- Price
- From $31/year
- Category
- Email marketing
Not announcedBlack Friday deal for EmailKit
EmailKit vs WowOptin
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | EmailKit | WowOptin |
|---|---|---|
| Our score | 8.1/10 | 8.8/10 (better) |
| Starts at | $31/year (better) | $41/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 70K+ | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | Wpmet | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose EmailKit if…
- WooCommerce stores customizing order emails
- Site owners who want branded emails without code
- You want the lower starting price
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
Features
EmailKit
- Email template builder
- WooCommerce email templates
- Dynamic shortcodes
- Send test emails
- Saved templates
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
EmailKit
- Free version on WordPress.org
- Templates for 11+ WooCommerce emails
- 14-day refund window on paid plans
- Saving templates needs a paid plan
- Lifetime Personal plan costs $80, versus $31 per year
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
EmailKit
PersonalStarts here
$31/year
1 site sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Professional
$52/year
5 sites sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Agency
$97/year
Unlimited sites
- 1 year support and updates
- 15+ templates
- 23+ elements
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
EmailKit vs WowOptin questions
Is EmailKit better than WowOptin?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, EmailKit or WowOptin?
EmailKit starts at $31/year and WowOptin starts at $41/year.
Can I get EmailKit or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin