The Simplest SMTP Plugin for WordPress
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for Easy WP SMTP
Easy WP SMTP vs Icegram
Easy WP SMTP wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy WP SMTP | Icegram |
|---|---|---|
| Our score | 7.8/10 (better) | 6.5/10 |
| Starts at | $49.50/year (better) | $99/year |
| Free version | Yes | Yes |
| Refund window | 14 days | – |
| Billing | Subscription | Subscription |
| Active installs | 500K+ | – |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | Easy WP SMTP | Icegram |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy WP SMTP if…
- Site owners fixing contact form and WooCommerce email delivery
- Agencies managing several client sites
- You want the lower starting price
Choose Icegram if…
- Site owners growing an email list
- Marketers running popup or opt-in campaigns
Features
Easy WP SMTP
- Setup wizard
- Many mailer options
- Gmail and Microsoft 365 connection
- Email logging
- Email failure alerts
- Backup connection
Icegram
- Popups, action bars and toasts
- Two-step opt-in
- Targeting rules
- A/B split testing
- Geographical targeting
- Remote campaigns
Pros and cons
Easy WP SMTP
- Free version on WordPress.org with a 4.6 star rating
- Works with many transactional mailers and custom SMTP servers
- Setup wizard for first-time configuration
- 14-day refund on paid plans
- Gmail, Microsoft 365 and Amazon SES connections need a paid plan
- Email logs, alerts, and backup connections need a paid plan
- Paid plans renew yearly and are priced per site count
Icegram
- Free Starter plan for a single site
- Flat annual price for up to 3 sites on the Max plan
- A/B split testing included on the Max plan
- Advanced targeting and A/B testing need the paid Max plan
- Paid plan is priced per year, not as a one-time purchase
- Refund window is not stated on the pricing page
Pricing plans
Easy WP SMTP
BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Icegram
Starter
Free
1 site
- Popups, action bars and toasts
- Basic targeting rules
- Two-step opt-in
MaxStarts here
$99/year
3 sites
- A/B split testing
- Geographical targeting
- Premium themes
What Reddit says
Easy WP SMTP
Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.
Icegram
Not enough Reddit discussion yet.
Easy WP SMTP vs Icegram questions
Is Easy WP SMTP better than Icegram?
On our comparison Easy WP SMTP comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy WP SMTP or Icegram?
Easy WP SMTP starts at $49.50/year and Icegram starts at $99/year.
Can I get Easy WP SMTP or Icegram cheaper on Black Friday?
Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.
Both products
Icegram offers WordPress plugins for lead capture, call to action, and email marketing, helping convert visitors to subscribers and automate marketing campaigns.
- Free version
- Yes
- Price
- From $99/year
- Category
- Email marketing
Not announcedBlack Friday deal for Icegram