A/B Testing & Experimentation Platform for WordPress
- Free version
- Yes
- Price
- From $49/month
- Category
- Performance
Not announcedBlack Friday deal for AB Split Test
AB Split Test vs Smush Pro
Smush Pro wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | AB Split Test | Smush Pro |
|---|---|---|
| Our score | Not rated | 8.5/10 |
| Starts at | $49/month | $50/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 30 days (better) |
| Billing | Subscription | Free + paid plans |
| Active installs | – | 1M+ |
| Last Black Friday | – | – |
| Category | Performance | Performance |
| Vendor | AB Split Test | WPMU DEV |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose AB Split Test if…
- Marketers testing WordPress pages and landing pages
- WooCommerce stores that track revenue per visitor
Choose Smush Pro if…
- Site owners who want smaller, faster images
- Agencies optimizing client sites
Features
AB Split Test
- Multiple test modes
- Revenue optimization
- Advanced goals
- Heatmaps and session replays
- AI test analysis
- Free Lite version
Smush Pro
- Compression levels
- Next-gen formats
- Automatic optimization
- Lazy load and preload
- Global CDN
- Directory Smush
Pros and cons
AB Split Test
- Free Lite version for WordPress
- Unlimited sites on every paid plan
- One-time price option at $999
- 14-day money-back guarantee
- Monthly billing costs $588 a year, more than the $399 yearly plan
- Heatmaps, session replays and revenue optimization need the paid Teams plan
- Only one paid tier, so small sites pay the full Teams price
Smush Pro
- Free version available on WordPress.org
- Plans range from one site to unlimited sites
- Includes CDN and next-gen image formats
- Free version limits each image to 5MB; Pro allows 256MB
- Premium membership bundles other WPMU DEV tools, not just Smush
Pricing plans
AB Split Test
Free Lite
Free
Unlimited sites
- Free WordPress version
Teams (monthly)Starts here
$49/month
Unlimited sites
- All test modes and revenue optimization
- Heatmaps and session replays
- Full API, MCP and CLI
Teams (yearly)
$399/year
Unlimited sites
- All test modes and revenue optimization
- Heatmaps and session replays
- Full API, MCP and CLI
Smush Pro
Pro Basic
$50/year
1 site sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
Pro Standard
$75/year
3 sites sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
PremiumStarts here
$4.99/month
Unlimited sites
- All WPMU DEV Pro plugins
- Unlimited 24/7 expert support
- Unlimited backups and CDN
AB Split Test vs Smush Pro questions
Is AB Split Test better than Smush Pro?
On our comparison Smush Pro comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, AB Split Test or Smush Pro?
AB Split Test starts at $49/month and Smush Pro starts at $50/year.
Can I get AB Split Test or Smush Pro cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.
- Free version
- Yes
- Price
- From $50/year
- Category
- Performance
Not announcedBlack Friday deal for Smush Pro