Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.
- Free version
- Yes
- Price
- From $50/year
- Category
- Performance
Not announcedBlack Friday deal for Smush Pro
ShortPixel
ShortPixel is an image optimization service that uses advanced compression technology to reduce image size without affecting quality, enhancing page load times and SEO performance.
Black Friday 2026When the sale starts and what to expectNot announcedCoupon codeNo public code right nowChecking
Who it's for
Anyone wanting faster page loads and better Core Web Vitals
- WordPress sites with large image libraries
- Agencies managing several client sites
Best ShortPixel features
SmartCompress image optimization
Reduces file size with little visible change in quality.
Bulk optimization
Optimizes an existing media library in one run.
Automatic WebP and AVIF conversion
Creates next-gen image versions alongside the originals.
Per-thumbnail control
Chooses which generated image sizes get optimized.
WP-CLI and multisite support
Runs bulk jobs from the command line and works across multisite installs.
API key aliases for agencies
Creates a separate key for each client from the dashboard.
Direct Cloudflare integration
Pulls updated images through a Cloudflare token.
Our verdict
Read the full review8.0/10
- Free version is available on WordPress.org
- Automatic WebP and AVIF conversion is included on all plans
- WP-CLI, multisite and WPML support are listed
- Free plan limits are not stated on the pricing page
- AI credits differ by plan, with a fixed monthly allowance on the unlimited yearly plan
ShortPixel alternatives
Compare alternativesFeatured in
More performance tools
See allFastPixel is a website optimization service that boosts your site's speed through various caching and image optimization techniques.
- Free version
- Yes
- Price
- $100.00 / Year
- Category
- Performance
Not announcedBlack Friday deal for FastPixel
WP Rocket is a powerful speed optimization plugin that helps improve your website's loading time and performance significantly with minimal effort.
- Free version
- No
- Price
- From $4/month
- Category
- Performance
Not announcedBlack Friday deal for WP Rocket