WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin
WowOptin vs WP Fusion
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WowOptin | WP Fusion |
|---|---|---|
| Our score | 8.8/10 | Not rated |
| Starts at | $41/year (better) | $297/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 30 days (better) |
| Billing | Subscription | Free + paid plans |
| Active installs | – | – |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | WPXPO | – |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want the lower starting price
Choose WP Fusion if…
- Agencies syncing client sites with a CRM
- Membership sites using tags for access
Features
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
WP Fusion
- 60+ CRM integrations
- Tag-based memberships
- Bi-directional sync
- Abandoned cart tracking
- Plugin integrations
- Free Lite version
Pros and cons
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
WP Fusion
- Free Lite version with unlimited websites
- Syncs with 60+ CRMs and 150+ plugin integrations
- 30-day money-back guarantee
- Paid plans start at $297 per year
- The Lite version has only essential automation and community support
- Lifetime license costs $1999
Pricing plans
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
WP Fusion
PersonalStarts here
$297/year
One site + subdomains sites
- Marketing automation on a single site
- Priority support
Plus
$427/year
One site + subdomains sites
- Superior marketing automation on a single site
- 6 Pro addons
Professional
$647/year
Unlimited sites
- Marketing automation on unlimited sites
- 6 Pro addons
WowOptin vs WP Fusion questions
Is WowOptin better than WP Fusion?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, WowOptin or WP Fusion?
WowOptin starts at $41/year and WP Fusion starts at $297/year.
Can I get WowOptin or WP Fusion cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WP Fusion connects WordPress to over 60 CRMs and marketing tools for tag-based automation and membership access.
- Free version
- Yes
- Price
- From $297/year
- Category
- Email marketing
Not announcedBlack Friday deal for WP Fusion