WooCommerce Email Customizer
- Free version
- Yes
- Price
- From $60/year
- Category
- Email marketing
Not announcedBlack Friday deal for Spark Editor
Spark Editor vs WowOptin
WowOptin wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Spark Editor | WowOptin |
|---|---|---|
| Our score | 8.2/10 | 8.8/10 (better) |
| Starts at | $60/year | $41/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 200+ | – |
| Last Black Friday | – | 70% off |
| Category | Email marketing | Email marketing |
| Vendor | Spark Editor | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Spark Editor if…
- WooCommerce stores that send branded emails
- Store owners managing several sites
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want the lower starting price
Features
Spark Editor
- Drag-and-drop email editor
- Ready-made email templates
- Responsive emails
- Real-time preview
- MJML import
- Reusable saved blocks
- Third-party plugin integration
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
Spark Editor
- Drag-and-drop editor with ready-made templates
- Free version on WordPress.org
- 14-day money-back guarantee
- Imports MJML code
- Built for WooCommerce emails, not general email design
- Updates and support run for the license term only (1, 3 or 5 years)
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
Spark Editor
StarterStarts here
$60/year
1 site sites
- All common features
- Drag-and-drop editor
- 1 year of updates and support
Professional
$108/year
3 sites sites
- All common features
- Drag-and-drop editor
- 1 year of updates and support
Agency
$236/year
10 sites sites
- All common features
- Drag-and-drop editor
- 1 year of updates and support
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
Spark Editor vs WowOptin questions
Is Spark Editor better than WowOptin?
On our comparison WowOptin comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Spark Editor or WowOptin?
Spark Editor starts at $60/year and WowOptin starts at $41/year.
Can I get Spark Editor or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin