Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.
- Free version
- Yes
- Price
- From $50/year
- Category
- Performance
Not announcedBlack Friday deal for Smush Pro
Smush Pro vs WP Rocket
Smush Pro wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Smush Pro | WP Rocket |
|---|---|---|
| Our score | 8.5/10 (better) | 6.3/10 |
| Starts at | $50/year | $4/month |
| Free version | Yes (better) | No |
| Refund window | 30 days (better) | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 1M+ | – |
| Last Black Friday | – | 40% off |
| Category | Performance | Performance |
| Vendor | WPMU DEV | WP Media |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Smush Pro if…
- Site owners who want smaller, faster images
- Agencies optimizing client sites
- You want to start free
Choose WP Rocket if…
- Site owners who want caching without editing code
- Sites that run WooCommerce or multilingual setups
Features
Smush Pro
- Compression levels
- Next-gen formats
- Automatic optimization
- Lazy load and preload
- Global CDN
- Directory Smush
WP Rocket
- Page caching
- LazyLoad
- Preload
- Delay JavaScript
- Remove unused CSS
- Rocket Insights
- Built-in CDN
Pros and cons
Smush Pro
- Free version available on WordPress.org
- Plans range from one site to unlimited sites
- Includes CDN and next-gen image formats
- Free version limits each image to 5MB; Pro allows 256MB
- Premium membership bundles other WPMU DEV tools, not just Smush
WP Rocket
- Vendor says about 80% of web performance best practices are applied automatically
- 14-day free trial
- 14-day money-back guarantee
- Rocket Insights is included on every plan
- No free version on WordPress.org
- Renewals are at full price after the first year
- Only the Multi plan covers more than 3 websites
Pricing plans
Smush Pro
Pro Basic
$50/year
1 site sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
Pro Standard
$75/year
3 sites sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
PremiumStarts here
$4.99/month
Unlimited sites
- All WPMU DEV Pro plugins
- Unlimited 24/7 expert support
- Unlimited backups and CDN
WP Rocket
SingleStarts here
$4/month
1 site
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Plus
$8/month
3 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Multi
$20/month
50 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
What Reddit says
Smush Pro
Not enough Reddit discussion yet.
WP Rocket
Reddit users are mostly negative about WP Rocket, mainly over license changes and renewal pricing that many call price gouging. Others report bugs, including a fatal error after updating to WordPress 7.1 and a recurring firewall or Cloudflare block, though some still say it delivers strong PageSpeed scores.
Smush Pro vs WP Rocket questions
Is Smush Pro better than WP Rocket?
On our comparison Smush Pro comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Smush Pro or WP Rocket?
Smush Pro starts at $50/year and WP Rocket starts at $4/month.
Can I get Smush Pro or WP Rocket cheaper on Black Friday?
Both are on our Black Friday tracker. WP Rocket was 40% off last year.
Both products
WP Rocket is a powerful speed optimization plugin that helps improve your website's loading time and performance significantly with minimal effort.
- Free version
- No
- Price
- From $4/month
- Category
- Performance
Not announcedBlack Friday deal for WP Rocket
