Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.
- Free version
- Yes
- Price
- From $50/year
- Category
- Performance
Not announcedBlack Friday deal for Smush Pro
Smush Pro vs WP-Optimize
WP-Optimize wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Smush Pro | WP-Optimize |
|---|---|---|
| Our score | 8.5/10 | 8.7/10 (better) |
| Starts at | $50/year | $49/year (better) |
| Free version | Yes | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Free + paid plans | Free + paid plans |
| Active installs | 1M+ | 1M+ |
| Last Black Friday | – | – |
| Category | Performance | Performance |
| Vendor | WPMU DEV | TeamUpdraft |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Smush Pro if…
- Site owners who want smaller, faster images
- Agencies optimizing client sites
Choose WP-Optimize if…
- Site owners who want caching and clean-up in one plugin
- Sites with large media libraries
- You want the lower starting price
Features
Smush Pro
- Compression levels
- Next-gen formats
- Automatic optimization
- Lazy load and preload
- Global CDN
- Directory Smush
WP-Optimize
- Page caching
- Image compression
- Database clean-up
- Unused image removal
- Minification
- Lazy loading
Pros and cons
Smush Pro
- Free version available on WordPress.org
- Plans range from one site to unlimited sites
- Includes CDN and next-gen image formats
- Free version limits each image to 5MB; Pro allows 256MB
- Premium membership bundles other WPMU DEV tools, not just Smush
WP-Optimize
- Free version on WordPress.org covers the core optimization tools
- Caching, image compression and database clean-up in one plugin
- Lazy loading and minification included
- 14-day money-back guarantee on paid plans
- Paid plans are billed yearly
- Trustpilot and G2 ratings were not found for the vendor
Pricing plans
Smush Pro
Pro Basic
$50/year
1 site sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
Pro Standard
$75/year
3 sites sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
PremiumStarts here
$4.99/month
Unlimited sites
- All WPMU DEV Pro plugins
- Unlimited 24/7 expert support
- Unlimited backups and CDN
WP-Optimize
StarterStarts here
$49/year
Up to 2 sites sites
Business
$99/year
Up to 5 sites sites
Enterprise
$194/year
Unlimited sites
Smush Pro vs WP-Optimize questions
Is Smush Pro better than WP-Optimize?
On our comparison WP-Optimize comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Smush Pro or WP-Optimize?
Smush Pro starts at $50/year and WP-Optimize starts at $49/year.
Can I get Smush Pro or WP-Optimize cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Th most popular backup & migration plugin, rated 5 stars on the directory.
- Free version
- Yes
- Price
- From $49/year
- Category
- Performance
Not announcedBlack Friday deal for WP-Optimize