Post SMTP provides advanced email delivery solutions to ensure your emails are delivered effectively from your WordPress site.
- Free version
- Yes
- Price
- From $59.99/year
- Category
- Email marketing
Not announcedBlack Friday deal for Post SMTP
Post SMTP vs WowOptin
WowOptin wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Post SMTP | WowOptin |
|---|---|---|
| Our score | 8.5/10 | 8.8/10 (better) |
| Starts at | $59.99/year | $41/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 300K+ | – |
| Last Black Friday | 25% off | 70% off (better) |
| Category | Email marketing | Email marketing |
| Vendor | Postmansmtp | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Post SMTP if…
- WordPress sites where contact form and order emails must arrive
- Site owners who want email logs and failure alerts
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want the lower starting price
Features
Post SMTP
- Email logging
- Failure alerts
- Many SMTP providers
- Backup SMTP
- Open email tracking
- Email health report
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
Post SMTP
- Free version on WordPress.org includes email logging
- Instant failure notifications
- Gmail and Microsoft 365 setup without manual SMTP settings
- 14-day money-back guarantee
- Bulk resend and advanced delivery need the Professional plan
- MS Teams notifications and the mobile app features need the Business plan
- Support level depends on the plan
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
Post SMTP
BasicStarts here
$59.99/year
- All Pro mailers
- Gmail one-click setup
- Standard support
Professional
$79.99/year
- Advanced email delivery
- Resend failed emails in bulk
- Priority support
Business
$99.99/year
- Microsoft one-click setup
- MS Teams notifications
- Expert live assistance
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
Post SMTP vs WowOptin questions
Is Post SMTP better than WowOptin?
On our comparison WowOptin comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Post SMTP or WowOptin?
Post SMTP starts at $59.99/year and WowOptin starts at $41/year.
Can I get Post SMTP or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. Post SMTP was 25% off last year. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin