Official Email Marketing Software for Ecommerce
- Free version
- Yes
- Price
- From $11.20/month
- Category
- eCommerce
Not announcedBlack Friday deal for Omnisend
Omnisend vs WowAddons
WowAddons wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Omnisend | WowAddons |
|---|---|---|
| Our score | 8.6/10 | 8.8/10 (better) |
| Starts at | $11.20/month | $48/year |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | Omnisend | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Omnisend if…
- WooCommerce stores that send email and SMS
- Ecommerce brands that want automated flows
Choose WowAddons if…
- WooCommerce stores selling personalized products
- Stores that need custom product options without code
Features
Omnisend
- Email and SMS campaigns
- Automations
- Popups and signup forms
- Premade email templates
- Automatic branding
- Integrations and migration
WowAddons
- 25+ addon field types
- Conditional fields
- Real-time price adjustments
- Formula field
- Variable product support
- Detailed analytics
Pros and cons
Omnisend
- Free plan that does not expire, with up to 500 emails per month
- G2 rating of 4.6 across 1,252 reviews
- Migration help for templates, flows and segments
- The plugin connects to a separate Omnisend account, so the email data lives outside WordPress
- Paid plans scale by contact count, so costs rise as the list grows
- SMS is billed per message, starting at $0.007 on the Pro plan
WowAddons
- Free version on WordPress.org
- 25+ addon field types in one plugin
- Real-time price updates and conditional fields
- Built for native WooCommerce
- 14-day money-back guarantee on all plans
- The free version includes only basic features; Pro features need a paid plan
- Lifetime plans start at 150, about three times the yearly price
- Some third-party reviews quote older prices, such as $69 per year, so check the pricing page
Pricing plans
Omnisend
Free
Free
Unlimited sites
- 500 emails per month
- 250 contacts
- 500 web push notifications
StandardStarts here
$11.20/month
Not stated sites
- 6,000 emails per month
- 500 contacts
- Unlimited web push notifications
Pro
$41.30/month
Not stated sites
- Unlimited emails
- 2,500 contacts
- SMS from $0.007 per message
WowAddons
Yearly (1 site)Starts here
$48/year
1 site
- 1 year of updates
- All Pro features
- Priority support
Yearly (unlimited sites)
$89/year
Unlimited sites
- 1 year of updates
- All Pro features
- Priority support
Lifetime (1 site)
$150 lifetime
1 site
- Lifetime updates
- All Pro features
- Priority support
Omnisend vs WowAddons questions
Is Omnisend better than WowAddons?
On our comparison WowAddons comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, Omnisend or WowAddons?
Omnisend starts at $11.20/month and WowAddons starts at $48/year.
Can I get Omnisend or WowAddons cheaper on Black Friday?
Both are on our Black Friday tracker. WowAddons was 88% off last year.
Both products
Offer helpful product add-ons for your WooCommerce Store that allow customers to customize their orders and enjoy a personalized shopping experience.
- Free version
- Yes
- Price
- From $48/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowAddons