Minifly (BrainyWP) vs WP-Optimize

WP-Optimize wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMinifly (BrainyWP)WP-Optimize
Our score8/108.7/10 (better)
Starts at$59/year$49/year (better)
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionFree + paid plans
Active installs10+1M+ (better)
Last Black Friday80% off–
CategoryPerformancePerformance
VendorBrainyWPTeamUpdraft
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Minifly (BrainyWP) if…

  • Agencies managing client WordPress sites
  • Site owners who want to hide default WordPress clutter

Choose WP-Optimize if…

  • Site owners who want caching and clean-up in one plugin
  • Sites with large media libraries
  • You want the lower starting price

Features

Minifly (BrainyWP)

  • White label and custom dashboard
  • Admin clutter removal
  • Disable Gutenberg and comments
  • Duplicate pages and posts
  • AI article summarizer
  • WhatsApp click-to-chat
  • Site progress bar

WP-Optimize

  • Page caching
  • Image compression
  • Database clean-up
  • Unused image removal
  • Minification
  • Lazy loading

Pros and cons

Minifly (BrainyWP)

  • Free version available on WordPress.org
  • Plans start at 59 per year
  • Lifetime Enterprise plan covers 100 sites for 299
  • 14-day refund window after purchase
  • Starter plan covers only 1 site
  • Yearly plans give 1 year of access
  • The pricing page shows several promo prices, so confirm the price at checkout

WP-Optimize

  • Free version on WordPress.org covers the core optimization tools
  • Caching, image compression and database clean-up in one plugin
  • Lazy loading and minification included
  • 14-day money-back guarantee on paid plans
  • Paid plans are billed yearly
  • Trustpilot and G2 ratings were not found for the vendor

Pricing plans

Minifly (BrainyWP)

  • StarterStarts here

    $59/year

    1 site

    • 1 year access
    • Priority email support
    • Regular updates
  • Growth

    $109/year

    10 sites

    • 1 year access
    • Priority email support
    • Regular updates
  • Agency

    $169/year

    100 sites

    • 1 year access
    • Priority email support
    • Regular updates

WP-Optimize

  • StarterStarts here

    $49/year

    Up to 2 sites sites

  • Business

    $99/year

    Up to 5 sites sites

  • Enterprise

    $194/year

    Unlimited sites

Minifly (BrainyWP) vs WP-Optimize questions

Is Minifly (BrainyWP) better than WP-Optimize?

On our comparison WP-Optimize comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, Minifly (BrainyWP) or WP-Optimize?

Minifly (BrainyWP) starts at $59/year and WP-Optimize starts at $49/year.

Can I get Minifly (BrainyWP) or WP-Optimize cheaper on Black Friday?

Both are on our Black Friday tracker. Minifly (BrainyWP) was 80% off last year.

Both products

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