Master Addons vs NotificationX

NotificationX wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMaster AddonsNotificationX
Our score8.2/108.6/10 (better)
Starts at$39/year$37/year (better)
Free versionYesYes
Refund window14 days–
BillingFree + paid plansSubscription
Active installs30K+30K+
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMaster AddonsNotificationX
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Master Addons if…

  • Elementor users who want theme and popup builders in one plugin
  • Agencies managing several client sites

Choose NotificationX if…

  • WooCommerce store owners showing recent sales
  • Marketers adding urgency to offers
  • You want the lower starting price

Features

Master Addons

  • Theme Builder
  • Popup Builder
  • Widget Builder
  • 80+ elements
  • Display conditions
  • Dynamic tags

NotificationX

  • Social proof notifications
  • Notification bar
  • Exit-intent popup
  • Discount alerts
  • Google reviews alert
  • Campaign analytics

Pros and cons

Master Addons

  • Free version on WordPress.org
  • Lifetime option for one site at 129 USD
  • Theme Builder, Popup Builder and Widget Builder in one plugin
  • 14-day refund
  • Yearly plans include one year of updates and support, so renewal is needed to keep updates
  • Plans differ only by how many sites they cover
  • Prices on the deals page are part of a Halloween sale that ends 5 November

NotificationX

  • Free version listed on WordPress.org
  • Individual plan starts at 37 per year for one site
  • Lifetime plan at 259 covers unlimited sites
  • Support and updates are included for one year on the annual plans
  • The Individual plan covers one active site only
  • No money-back period is listed on the pricing page

Pricing plans

Master Addons

  • Personal yearlyStarts here

    $39/year

    1 site

    • Theme Builder, Popup Builder and Widget Builder
    • 80+ elements and extensions
    • 1 year of updates and support
  • Business yearly

    $99/year

    5 sites

    • Everything in Personal
    • Multisite support
    • Dynamic tags for ACF and Pods
  • Developer yearly

    $215/year

    100 sites

    • White label the plugin
    • Multisite support
    • 1 year of updates and support

NotificationX

  • IndividualStarts here

    $37/year

    1 site

    • 1 year of support and updates
    • 15+ notification types
    • 20+ advanced integrations
  • Business

    $139/year

    Unlimited sites

    • 1 year of support and updates
    • Exit-intent popup
    • Google reviews alert
  • Lifetime Unlimited

    $259 lifetime

    Unlimited sites

    • Lifetime updates and support
    • Campaign analytics
    • Cross domain notice

Master Addons vs NotificationX questions

Is Master Addons better than NotificationX?

On our comparison NotificationX comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, Master Addons or NotificationX?

Master Addons starts at $39/year and NotificationX starts at $37/year.

Can I get Master Addons or NotificationX cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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