MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard.
- Free version
- Yes
- Price
- From $8/month
- Category
- Email marketing
Not announcedBlack Friday deal for MailPoet
MailPoet vs NotificationX
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | MailPoet | NotificationX |
|---|---|---|
| Our score | 8.3/10 | 8.6/10 (better) |
| Starts at | $8/month | $37/year |
| Free version | Yes | Yes |
| Refund window | – | – |
| Billing | Free + paid plans | Subscription |
| Active installs | 500K+ (better) | 30K+ |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | MailPoet | NotificationX |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose MailPoet if…
- Bloggers and small businesses
- WooCommerce stores sending store emails
Choose NotificationX if…
- WooCommerce store owners showing recent sales
- Marketers adding urgency to offers
Features
MailPoet
- Newsletter builder
- Signup forms
- WooCommerce emails
- Automation
- Segmentation
- Sending service
NotificationX
- Social proof notifications
- Notification bar
- Exit-intent popup
- Discount alerts
- Google reviews alert
- Campaign analytics
Pros and cons
MailPoet
- Free plan for small lists
- Newsletters are created inside WordPress
- WooCommerce email features
- Automation and detailed statistics need a paid plan
- Multisite support is limited
- Free download emails carry MailPoet branding
NotificationX
- Free version listed on WordPress.org
- Individual plan starts at 37 per year for one site
- Lifetime plan at 259 covers unlimited sites
- Support and updates are included for one year on the annual plans
- The Individual plan covers one active site only
- No money-back period is listed on the pricing page
Pricing plans
MailPoet
CreatorStarts here
$8/month
- All Business features except the Sending Service
- For 500 subscribers
Business
$10/month
- Unlimited emails per month
- Removes MailPoet branding
- Priority support
Agency
$30/month
50 websites sites
- Use MailPoet on 50 websites
- 500 subscribers per instance
NotificationX
IndividualStarts here
$37/year
1 site
- 1 year of support and updates
- 15+ notification types
- 20+ advanced integrations
Business
$139/year
Unlimited sites
- 1 year of support and updates
- Exit-intent popup
- Google reviews alert
Lifetime Unlimited
$259 lifetime
Unlimited sites
- Lifetime updates and support
- Campaign analytics
- Cross domain notice
MailPoet vs NotificationX questions
Is MailPoet better than NotificationX?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, MailPoet or NotificationX?
MailPoet starts at $8/month and NotificationX starts at $37/year.
Can I get MailPoet or NotificationX cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Best Social Proof & FOMO Marketing Solution
- Free version
- Yes
- Price
- From $37/year
- Category
- Email marketing
Not announcedBlack Friday deal for NotificationX