MailOptin vs WP Fusion

Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinWP Fusion
Our score8.5/10Not rated
Starts at$99/year (better)$297/year
Free versionYesYes
Refund window14 days30 days (better)
BillingSubscriptionFree + paid plans
Active installs10K+–
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMailOptin–
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin
  • You want the lower starting price

Choose WP Fusion if…

  • Agencies syncing client sites with a CRM
  • Membership sites using tags for access

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

WP Fusion

  • 60+ CRM integrations
  • Tag-based memberships
  • Bi-directional sync
  • Abandoned cart tracking
  • Plugin integrations
  • Free Lite version

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

WP Fusion

  • Free Lite version with unlimited websites
  • Syncs with 60+ CRMs and 150+ plugin integrations
  • 30-day money-back guarantee
  • Paid plans start at $297 per year
  • The Lite version has only essential automation and community support
  • Lifetime license costs $1999

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation
  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters
  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

WP Fusion

  • PersonalStarts here

    $297/year

    One site + subdomains sites

    • Marketing automation on a single site
    • Priority support
  • Plus

    $427/year

    One site + subdomains sites

    • Superior marketing automation on a single site
    • 6 Pro addons
  • Professional

    $647/year

    Unlimited sites

    • Marketing automation on unlimited sites
    • 6 Pro addons

MailOptin vs WP Fusion questions

Is MailOptin better than WP Fusion?

They're evenly matched on the points we can measure. Pick by features and budget.

Which is cheaper, MailOptin or WP Fusion?

MailOptin starts at $99/year and WP Fusion starts at $297/year.

Can I get MailOptin or WP Fusion cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing

WP Fusion connects WordPress to over 60 CRMs and marketing tools for tag-based automation and membership access.

Free version
Yes
Price
From $297/year
Category
Email marketing

Related comparisons