MailOptin vs Spark Editor

MailOptin wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinSpark Editor
Our score8.5/10 (better)8.2/10
Starts at$99/year$60/year (better)
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs10K+ (better)200+
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMailOptinSpark Editor
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin

Choose Spark Editor if…

  • WooCommerce stores that send branded emails
  • Store owners managing several sites
  • You want the lower starting price

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

Spark Editor

  • Drag-and-drop email editor
  • Ready-made email templates
  • Responsive emails
  • Real-time preview
  • MJML import
  • Reusable saved blocks
  • Third-party plugin integration

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

Spark Editor

  • Drag-and-drop editor with ready-made templates
  • Free version on WordPress.org
  • 14-day money-back guarantee
  • Imports MJML code
  • Built for WooCommerce emails, not general email design
  • Updates and support run for the license term only (1, 3 or 5 years)

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation
  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters
  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

Spark Editor

  • StarterStarts here

    $60/year

    1 site sites

    • All common features
    • Drag-and-drop editor
    • 1 year of updates and support
  • Professional

    $108/year

    3 sites sites

    • All common features
    • Drag-and-drop editor
    • 1 year of updates and support
  • Agency

    $236/year

    10 sites sites

    • All common features
    • Drag-and-drop editor
    • 1 year of updates and support

MailOptin vs Spark Editor questions

Is MailOptin better than Spark Editor?

On our comparison MailOptin comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, MailOptin or Spark Editor?

MailOptin starts at $99/year and Spark Editor starts at $60/year.

Can I get MailOptin or Spark Editor cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing

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