MailOptin vs PopupAlly

MailOptin wins 3 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinPopupAlly
Our score8.5/10 (better)7.7/10
Starts at$99/year$49.50/year (better)
Free versionYes (better)No
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs10K+ (better)2K+
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMailOptinPopupAlly
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin
  • You want to start free

Choose PopupAlly if…

  • Bloggers and small sites building an email list
  • Site owners who want low-cost popups
  • You want the lower starting price

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

PopupAlly

  • Unlimited popups and opt-ins
  • Signup forms without code
  • Polite popup behavior
  • Personal or business site use
  • Email support and updates

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

PopupAlly

  • Pro costs $49.50 per year as listed
  • 14-day money-back guarantee
  • No monthly fees
  • No free plan is listed on the pricing page
  • Only one plan is offered, with no site-count tiers

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation
  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters
  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

PopupAlly

  • PopupAlly ProStarts here

    $49.50/year

    personal or business website sites

    • Unlimited popups and opt-ins
    • Email support and ongoing plugin updates
    • Full 14 day money back guarantee

MailOptin vs PopupAlly questions

Is MailOptin better than PopupAlly?

On our comparison MailOptin comes out ahead on 3 of 4 measurable points. The right pick still depends on what you build.

Which is cheaper, MailOptin or PopupAlly?

MailOptin starts at $99/year and PopupAlly starts at $49.50/year.

Can I get MailOptin or PopupAlly cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing

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