MailOptin vs NotificationX

NotificationX wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinNotificationX
Our score8.5/108.6/10 (better)
Starts at$99/year$37/year (better)
Free versionYesYes
Refund window14 days–
BillingSubscriptionSubscription
Active installs10K+30K+ (better)
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMailOptinNotificationX
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin

Choose NotificationX if…

  • WooCommerce store owners showing recent sales
  • Marketers adding urgency to offers
  • You want the lower starting price

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

NotificationX

  • Social proof notifications
  • Notification bar
  • Exit-intent popup
  • Discount alerts
  • Google reviews alert
  • Campaign analytics

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

NotificationX

  • Free version listed on WordPress.org
  • Individual plan starts at 37 per year for one site
  • Lifetime plan at 259 covers unlimited sites
  • Support and updates are included for one year on the annual plans
  • The Individual plan covers one active site only
  • No money-back period is listed on the pricing page

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation
  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters
  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

NotificationX

  • IndividualStarts here

    $37/year

    1 site

    • 1 year of support and updates
    • 15+ notification types
    • 20+ advanced integrations
  • Business

    $139/year

    Unlimited sites

    • 1 year of support and updates
    • Exit-intent popup
    • Google reviews alert
  • Lifetime Unlimited

    $259 lifetime

    Unlimited sites

    • Lifetime updates and support
    • Campaign analytics
    • Cross domain notice

MailOptin vs NotificationX questions

Is MailOptin better than NotificationX?

On our comparison NotificationX comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, MailOptin or NotificationX?

MailOptin starts at $99/year and NotificationX starts at $37/year.

Can I get MailOptin or NotificationX cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing

Related comparisons