Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
| Feature | MailOptin | MailPoet |
|---|---|---|
| Our score | 8.5/10 (better) | 8.3/10 |
| Starts at | $99/year | $8/month |
| Free version | Yes | Yes |
| Refund window | 14 days | – |
| Billing | Subscription | Free + paid plans |
| Active installs | 10K+ | 500K+ (better) |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | MailOptin | MailPoet |
| Black Friday 2026 | Not announced | Not announced |
StandardStarts here
$99/year
1 site sites
Pro
$289/year
3 sites sites
Agency
$499/year
Unlimited sites
CreatorStarts here
$8/month
Business
$10/month
Agency
$30/month
50 websites sites
They're evenly matched on the points we can measure. Pick by features and budget.
MailOptin starts at $99/year and MailPoet starts at $8/month.
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.
MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard.
