MailerPress is the WordPress plugin to create and send email campaigns — powered by AI and the block editor.
- Free version
- Yes
- Price
- From $49/year
- Category
- Email marketing
Not announcedBlack Friday deal for MailerPress Pro
MailerPress Pro vs WowOptin
WowOptin wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | MailerPress Pro | WowOptin |
|---|---|---|
| Our score | 8.4/10 | 8.8/10 (better) |
| Starts at | $49/year | $41/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 1K+ | – |
| Last Black Friday | 50% off | 70% off (better) |
| Category | Email marketing | Email marketing |
| Vendor | Mailerpress | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose MailerPress Pro if…
- WordPress sites sending newsletters from the dashboard
- Sites that want unlimited contacts on a yearly plan
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want the lower starting price
Features
MailerPress Pro
- Drag-and-drop email builder
- Email automations
- AI-powered email creation
- Email service provider integrations
- Premium templates
- WordPress email customizer
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
Pros and cons
MailerPress Pro
- Free version on WordPress.org
- Pro plan starts at 49 per year for one website
- Unlimited contacts and campaigns on paid plans
- 14-day money-back guarantee on paid plans
- No Trustpilot or G2 rating found for MailerPress Pro
- No lifetime plan on the current pricing page
- Lowest paid plan covers only one website
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
Pricing plans
MailerPress Pro
ProStarts here
$49/year
1 website sites
- Unlimited contacts
- Unlimited campaigns
Business
$99/year
3 websites sites
- Unlimited contacts
- Unlimited campaigns
Enterprise
$199/year
Unlimited sites
- Unlimited contacts
- Unlimited campaigns
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
MailerPress Pro vs WowOptin questions
Is MailerPress Pro better than WowOptin?
On our comparison WowOptin comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, MailerPress Pro or WowOptin?
MailerPress Pro starts at $49/year and WowOptin starts at $41/year.
Can I get MailerPress Pro or WowOptin cheaper on Black Friday?
Both are on our Black Friday tracker. MailerPress Pro was 50% off last year. WowOptin was 70% off last year.
Both products
WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin