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InboxWPWowOptin8.8/10

InboxWP vs WowOptin

Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureInboxWPWowOptin
Our scoreNot rated8.8/10
Starts at$7.99/month$41/year
Free versionNoYes (better)
Refund window30 days (better)14 days
BillingSubscriptionSubscription
Active installs––
Last Black Friday–70% off
CategoryEmail marketingEmail marketing
VendorweDevsWPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose InboxWP if…

  • Site owners with WooCommerce order emails
  • Agencies managing many client sites
InboxWP reviewVisit InboxWP (opens in a new tab)

Choose WowOptin if…

  • Site owners building email lists with popups
  • WooCommerce stores running targeted offers
  • Marketers testing popup variants
  • You want to start free
WowOptin reviewVisit WowOptin (opens in a new tab)

Features

InboxWP

  • Unlimited transactional emails
  • Custom domain sender addresses
  • Deliverability setup
  • Works with other plugins
  • Agency bulk pricing
  • 24x7 support

WowOptin

  • Visual popup editor
  • Exit-intent trigger
  • Audience and page targeting
  • Lead capture forms
  • A/B testing and analytics
  • Ready templates
  • Email tool integrations

Pros and cons

InboxWP

  • Clear per-site monthly price
  • 30-day money-back guarantee
  • Custom domain sender addresses
  • Works with any plugin that sends WordPress email
  • No free tier, so sending needs a paid plan
  • Pricing page lists monthly prices only, with no annual option shown

WowOptin

  • Free plan available with basic popup features
  • Over 700 ready-made popup templates
  • Built-in A/B testing and real-time analytics
  • Lifetime option at 135 for one site
  • 14-day money-back guarantee
  • Free plan includes only basic features
  • Yearly plans include one year of updates only
  • Lifetime Access covers one site; 25 sites needs the 180 plan

Pricing plans

InboxWP

  • PersonalStarts here

    $7.99/month

    per site sites

    • Unlimited transactional emails
    • Custom domain sender addresses
    • 30-day money-back guarantee

  • Agency

    $15/month

    10 or more sites sites

    • Bulk pricing for 10 or more sites
    • No extra fee per added site
    • Automatic upgrade when sites exceed 10

WowOptin

  • Free

    Free

    1 site

    • Basic features
    • Community support

  • 1 SiteStarts here

    $41/year

    1 site

    • 1 year updates
    • All Pro features
    • Priority support

  • Unlimited Sites

    $75/year

    Unlimited sites

    • 1 year updates
    • All Pro features
    • Priority support

InboxWP vs WowOptin questions

Is InboxWP better than WowOptin?

They're evenly matched on the points we can measure. Pick by features and budget.

Which is cheaper, InboxWP or WowOptin?

InboxWP starts at $7.99/month and WowOptin starts at $41/year.

Can I get InboxWP or WowOptin cheaper on Black Friday?

Both are on our Black Friday tracker. WowOptin was 70% off last year.

Both products

InboxWP

InboxWP sends WordPress and WooCommerce transactional emails through reliable sending servers, with DKIM, SPF and DMARC set up for your domain.

Free version
No
Price
From $7.99/month
Category
Email marketing
Not announcedBlack Friday deal for InboxWP

WowOptin

8.8/10

WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.

Free version
Yes
Price
From $41/year
Category
Email marketing
Not announcedBlack Friday deal for WowOptin

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