Imagify is the easiest image optimization tool to improve web performance and save time, optimizing images with just one click.
- Free version
- Yes
- Price
- From $4.99/month
- Category
- Performance
Not announcedBlack Friday deal for Imagify
Imagify vs NitroPack
Imagify wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Imagify | NitroPack |
|---|---|---|
| Our score | 7.8/10 | 8.7/10 (better) |
| Starts at | $4.99/month (better) | $8/month |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 900K+ (better) | 90K+ |
| Last Black Friday | 40% off | – |
| Category | Performance | Performance |
| Vendor | WP Media | NitroPack |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Imagify if…
- Bloggers and small sites on a budget
- Sites with large image libraries
- You want the lower starting price
Choose NitroPack if…
- Agencies managing client sites
- Site owners who want PageSpeed scores improved without code
Features
Imagify
- Image compression
- WebP and AVIF conversion
- Async bulk optimization
- Unlimited images
- Unlimited websites
- Free plan
NitroPack
- Advanced caching
- Image optimization
- Code optimization
- Font optimization
- Built-in CDN
- Live chat support
Pros and cons
Imagify
- Free plan needs no credit card
- WebP and AVIF conversion included in the free plan
- Unlimited websites on every plan
- Bulk optimization runs in the background
- Free quota is 20MB per month
- No free trial of the paid plans
- Growth plan is capped at 500MB per month, with $5 per extra GB
NitroPack
- Free plan with 1,000 pageviews per month
- Built-in CDN included at no extra cost
- Preset optimization modes for setup without code
- Pricing is based on monthly pageviews, so growing sites move up tiers
- Does not clean the WordPress database, according to a BlogVault review
- Starter plan is limited to 8,000 pageviews per month
Pricing plans
Imagify
Starter
Free
Unlimited sites
- 20MB per month
- Approx. 200 images per month
- 2MB max per image
Growth (billed yearly)Starts here
$4.99/month
Unlimited sites
- 500MB per month
- Approx. 5,000 images per month
- $5 per extra GB
Infinite (billed yearly)
$9.99/month
Unlimited sites
- Unlimited images
- Unlimited upload size
- No extra cost
NitroPack
Free
Free
1 website sites
- 1,000 pageviews per month
- 1GB CDN bandwidth per month
- 1 team member
StarterStarts here
$8/month
1 website sites
- 8,000 pageviews per month
- 5GB CDN bandwidth per month
- 1 team member
Plus
$22/month
1 website sites
- 40,000 pageviews per month
- 25GB CDN bandwidth per month
- 3 team members
What Reddit says
Imagify
Reddit users are split on Imagify. One user reported that its image sorting, next-gen conversion and support features did not work for them, while another said they were happy with Imagify and only wanted cheaper alternatives.
NitroPack
Not enough Reddit discussion yet.
Imagify vs NitroPack questions
Is Imagify better than NitroPack?
On our comparison Imagify comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Imagify or NitroPack?
Imagify starts at $4.99/month and NitroPack starts at $8/month.
Can I get Imagify or NitroPack cheaper on Black Friday?
Both are on our Black Friday tracker. Imagify was 40% off last year.
Both products
One platform for all automatic website speed optimizations.
- Free version
- Yes
- Price
- From $8/month
- Category
- Performance
Not announcedBlack Friday deal for NitroPack