A promising CRM solution with email marketing features & more coming.
- Free version
- Yes
- Price
- From $103/year
- Category
- Email marketing
Not announcedBlack Friday deal for FluentCRM
FluentCRM vs Mailster
FluentCRM wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | FluentCRM | Mailster |
|---|---|---|
| Our score | 8.6/10 (better) | 6.7/10 |
| Starts at | $103/year | $39/year (better) |
| Free version | Yes (better) | No |
| Refund window | – | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 80K+ | – |
| Last Black Friday | 40% off | – |
| Category | Email marketing | Email marketing |
| Vendor | FluentCRM | Mailster |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose FluentCRM if…
- WordPress site owners replacing a hosted email tool
- Agencies managing email for client sites
- You want to start free
Choose Mailster if…
- WordPress sites that send newsletters and drip campaigns
- Sites with large subscriber lists on a flat plan
- You want the lower starting price
Features
FluentCRM
- Email automation builder
- Unlimited contacts and campaigns
- Segmentation with tags and lists
- Email campaign reports
- Funnel builder
- Built-in opt-in forms
- 45+ free integrations
Mailster
- Unlimited subscribers, lists and forms
- Automations
- RSS and post-based campaigns
- Send through any email provider
- Advanced segmentation
- Campaign reports
Pros and cons
FluentCRM
- Free version available on WordPress.org
- Priced by number of sites, with no fees as the contact list grows
- Contact and campaign data is stored in your own WordPress database
- Integrates with WooCommerce and common LMS and membership plugins
- Email delivery depends on an SMTP service such as Amazon SES
- Runs only inside the WordPress dashboard
- No lifetime plan is listed on the pricing page
Mailster
- Unlimited subscribers and lists on all plans
- 14-day free trial and 14-day money-back guarantee
- Sends through any email provider
- Public archive of past newsletters and 400 free and premium templates
- No free version
- Starter plan includes only 3 automations
- Automation count limits the Professional plan to 10, with unlimited automations only on Agency
Pricing plans
FluentCRM
Solo / BloggerStarts here
$103/year
1 site
- Unlimited contacts
- Unlimited email campaigns
- 1 year plugin updates and priority support
Small Business
$199/year
5 sites
- Unlimited contacts
- Unlimited email campaigns
- 1 year plugin updates and priority support
Agency
$399/year
50 sites
- Unlimited contacts
- Unlimited email campaigns
- 1 year plugin updates and priority support
Mailster
StarterStarts here
$39/year
1 site/domain sites
- Unlimited subscribers
- 3 automations
- 10 prechecks per month
Professional
$49/year
1 site/domain sites
- 10 automations
- 100 prechecks per month
- 7 premium email templates
Agency
$99/year
1 site/domain sites
- Unlimited automations
- 1000 prechecks per month
- 7 premium email templates
What Reddit says
FluentCRM
Not enough Reddit discussion yet.
Mailster
Reddit users discussing Mailster raise concerns about the plugin since its acquisition, including a lifetime license holder who says it has changed and that third-party templates are being abandoned. Others call it highly recommended for automation and segmentation, but ask whether it is still a good choice.
FluentCRM vs Mailster questions
Is FluentCRM better than Mailster?
On our comparison FluentCRM comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, FluentCRM or Mailster?
FluentCRM starts at $103/year and Mailster starts at $39/year.
Can I get FluentCRM or Mailster cheaper on Black Friday?
Both are on our Black Friday tracker. FluentCRM was 40% off last year.
Both products
Mailster is an easy to use Email Newsletter Plugin for WordPress.
- Free version
- No
- Price
- From $39/year
- Category
- Email marketing
Not announcedBlack Friday deal for Mailster