FireBox – On-Site Marketing for WooCommerce
- Free version
- Yes
- Price
- From €59/year
- Category
- Email marketing
Not announcedBlack Friday deal for FireBox
FireBox vs MailOptin
MailOptin wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | FireBox | MailOptin |
|---|---|---|
| Our score | 8.4/10 | 8.5/10 (better) |
| Starts at | €59/year (better) | $99/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 6K+ | 10K+ (better) |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | FirePlugins | MailOptin |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose FireBox if…
- WooCommerce stores recovering carts
- Sites growing an email list
- You want the lower starting price
Choose MailOptin if…
- WordPress sites building an email list
- Site owners who want popups and an autoresponder in one plugin
Features
FireBox
- Popup triggers
- Targeting conditions
- Form builder
- Email marketing integrations
- WooCommerce targeting
- Templates
MailOptin
- Lead generation
- Email automation
- Exit intent
- Targeted campaigns
- A/B testing
- Built-in analytics
Pros and cons
FireBox
- Free version with unlimited campaigns and page targeting
- Over 300 popup templates
- WooCommerce conditions based on cart and purchase data
- Reviewed 4.9 out of 5 on WordPress.org by 75 reviewers, per the vendor site
- Prices are listed in euros and exclude VAT
- Renewals are charged at full price after the introductory offer
- Revenue attribution is only on Pro and Growth plans
MailOptin
- Free version available on WordPress.org with 10,000+ active installations
- Lifetime Pro option at 999 with no annual renewals
- 14-day money-back guarantee on paid plans
- Built-in A/B testing and analytics for opt-in forms
- Only 3 verified G2 reviews, so little review data to compare
- Works with WordPress only, not WordPress.com plans without custom plugin support
- Paid plans start at 99 per year for one site
Pricing plans
FireBox
BasicStarts here
€59/year
1 website sites
- Exit-intent and scroll triggers
- Date and time targeting
- Cookie value targeting
Pro
€79/year
5 websites sites
- ActiveCampaign, GetResponse, and MailerLite integrations
- Revenue attribution
- Sales funnel analysis
Growth
€129/year
10 websites sites
- Klaviyo integration
- Salesforce Web-To-Lead
- Everything in Pro
MailOptin
StandardStarts here
$99/year
1 site sites
- Lead generation
Pro
$289/year
3 sites sites
- Lead generation
- Email automation
- Newsletters
Agency
$499/year
Unlimited sites
- Lead generation
- Email automation
- Newsletters
FireBox vs MailOptin questions
Is FireBox better than MailOptin?
On our comparison MailOptin comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, FireBox or MailOptin?
FireBox starts at €59/year and MailOptin starts at $99/year.
Can I get FireBox or MailOptin cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.
- Free version
- Yes
- Price
- From $99/year
- Category
- Email marketing
Not announcedBlack Friday deal for MailOptin