EmailKit is an email template builder for WordPress and WooCommerce emails.
- Free version
- Yes
- Price
- From $31/year
- Category
- Email marketing
Not announcedBlack Friday deal for EmailKit
EmailKit vs MailOptin
EmailKit wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | EmailKit | MailOptin |
|---|---|---|
| Our score | 8.1/10 | 8.5/10 (better) |
| Starts at | $31/year (better) | $99/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 70K+ (better) | 10K+ |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | Wpmet | MailOptin |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose EmailKit if…
- WooCommerce stores customizing order emails
- Site owners who want branded emails without code
- You want the lower starting price
Choose MailOptin if…
- WordPress sites building an email list
- Site owners who want popups and an autoresponder in one plugin
Features
EmailKit
- Email template builder
- WooCommerce email templates
- Dynamic shortcodes
- Send test emails
- Saved templates
MailOptin
- Lead generation
- Email automation
- Exit intent
- Targeted campaigns
- A/B testing
- Built-in analytics
Pros and cons
EmailKit
- Free version on WordPress.org
- Templates for 11+ WooCommerce emails
- 14-day refund window on paid plans
- Saving templates needs a paid plan
- Lifetime Personal plan costs $80, versus $31 per year
MailOptin
- Free version available on WordPress.org with 10,000+ active installations
- Lifetime Pro option at 999 with no annual renewals
- 14-day money-back guarantee on paid plans
- Built-in A/B testing and analytics for opt-in forms
- Only 3 verified G2 reviews, so little review data to compare
- Works with WordPress only, not WordPress.com plans without custom plugin support
- Paid plans start at 99 per year for one site
Pricing plans
EmailKit
PersonalStarts here
$31/year
1 site sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Professional
$52/year
5 sites sites
- 1 year support and updates
- 15+ templates
- 23+ elements
Agency
$97/year
Unlimited sites
- 1 year support and updates
- 15+ templates
- 23+ elements
MailOptin
StandardStarts here
$99/year
1 site sites
- Lead generation
Pro
$289/year
3 sites sites
- Lead generation
- Email automation
- Newsletters
Agency
$499/year
Unlimited sites
- Lead generation
- Email automation
- Newsletters
EmailKit vs MailOptin questions
Is EmailKit better than MailOptin?
On our comparison EmailKit comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, EmailKit or MailOptin?
EmailKit starts at $31/year and MailOptin starts at $99/year.
Can I get EmailKit or MailOptin cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.
- Free version
- Yes
- Price
- From $99/year
- Category
- Email marketing
Not announcedBlack Friday deal for MailOptin
