The Simplest SMTP Plugin for WordPress
- Free version
- Yes
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for Easy WP SMTP
Easy WP SMTP vs Popup Maker
Popup Maker wins 3 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy WP SMTP | Popup Maker |
|---|---|---|
| Our score | 7.8/10 | 8.7/10 (better) |
| Starts at | $49.50/year (better) | $59.40/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 30 days (better) |
| Billing | Subscription | Free + paid plans |
| Active installs | 500K+ | 600K+ (better) |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | Easy WP SMTP | Wppopupmaker |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy WP SMTP if…
- Site owners fixing contact form and WooCommerce email delivery
- Agencies managing several client sites
- You want the lower starting price
Choose Popup Maker if…
- WordPress sites collecting email sign-ups
- Sites that need conditional popups
Features
Easy WP SMTP
- Setup wizard
- Many mailer options
- Gmail and Microsoft 365 connection
- Email logging
- Email failure alerts
- Backup connection
Popup Maker
- Unlimited popups
- Event-based triggers
- Conditional logic
- Unlimited theming
- Advanced analytics
- Ecommerce and LMS integration
Pros and cons
Easy WP SMTP
- Free version on WordPress.org with a 4.6 star rating
- Works with many transactional mailers and custom SMTP servers
- Setup wizard for first-time configuration
- 14-day refund on paid plans
- Gmail, Microsoft 365 and Amazon SES connections need a paid plan
- Email logs, alerts, and backup connections need a paid plan
- Paid plans renew yearly and are priced per site count
Popup Maker
- Free version on WordPress.org
- Unlimited popups and impressions
- Event-based triggers and conditional logic
- 30-day money-back guarantee
- Revenue attribution and ecommerce integration need the Pro+ plan
- Trustpilot rating based on a single review
Pricing plans
Easy WP SMTP
BasicStarts here
$49.50/year
1 site
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Plus
$99.50/year
5 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Pro
$199.50/year
10 sites
- 1 year of updates, downloads and support
- Setup wizard
- Connects to SendLayer, Brevo, Mailgun and other mailers
Popup Maker
ProStarts here
$59.40/year
5 sites
- Advanced analytics
- Professional CTA management
- FluentCRM integration
Pro+
$149.40/year
5 sites
- Complete revenue attribution
- Ecommerce integration
- LMS integration
What Reddit says
Easy WP SMTP
Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.
Popup Maker
Not enough Reddit discussion yet.
Easy WP SMTP vs Popup Maker questions
Is Easy WP SMTP better than Popup Maker?
On our comparison Popup Maker comes out ahead on 3 of 4 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy WP SMTP or Popup Maker?
Easy WP SMTP starts at $49.50/year and Popup Maker starts at $59.40/year.
Can I get Easy WP SMTP or Popup Maker cheaper on Black Friday?
Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.
Both products
Popup Maker allows you to create, customize, and manage popups to increase conversions and grow email lists on your WordPress site.
- Free version
- Yes
- Price
- From $59.40/year
- Category
- Email marketing
Not announcedBlack Friday deal for Popup Maker