The Freaky Blog
Easy WP SMTP7.8/10FireBox8.4/10

Easy WP SMTP vs FireBox

Easy WP SMTP wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureEasy WP SMTPFireBox
Our score7.8/108.4/10 (better)
Starts at$49.50/year (better)€59/year
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionFree + paid plans
Active installs500K+ (better)6K+
Last Black Friday70% off–
CategoryEmail marketingEmail marketing
VendorEasy WP SMTPFirePlugins
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Easy WP SMTP if…

  • Site owners fixing contact form and WooCommerce email delivery
  • Agencies managing several client sites
  • You want the lower starting price
Easy WP SMTP reviewVisit Easy WP SMTP (opens in a new tab)

Choose FireBox if…

  • WooCommerce stores recovering carts
  • Sites growing an email list
FireBox reviewVisit FireBox (opens in a new tab)

Features

Easy WP SMTP

  • Setup wizard
  • Many mailer options
  • Gmail and Microsoft 365 connection
  • Email logging
  • Email failure alerts
  • Backup connection

FireBox

  • Popup triggers
  • Targeting conditions
  • Form builder
  • Email marketing integrations
  • WooCommerce targeting
  • Templates

Pros and cons

Easy WP SMTP

  • Free version on WordPress.org with a 4.6 star rating
  • Works with many transactional mailers and custom SMTP servers
  • Setup wizard for first-time configuration
  • 14-day refund on paid plans
  • Gmail, Microsoft 365 and Amazon SES connections need a paid plan
  • Email logs, alerts, and backup connections need a paid plan
  • Paid plans renew yearly and are priced per site count

FireBox

  • Free version with unlimited campaigns and page targeting
  • Over 300 popup templates
  • WooCommerce conditions based on cart and purchase data
  • Reviewed 4.9 out of 5 on WordPress.org by 75 reviewers, per the vendor site
  • Prices are listed in euros and exclude VAT
  • Renewals are charged at full price after the introductory offer
  • Revenue attribution is only on Pro and Growth plans

Pricing plans

Easy WP SMTP

  • BasicStarts here

    $49.50/year

    1 site

    • 1 year of updates, downloads and support
    • Setup wizard
    • Connects to SendLayer, Brevo, Mailgun and other mailers

  • Plus

    $99.50/year

    5 sites

    • 1 year of updates, downloads and support
    • Setup wizard
    • Connects to SendLayer, Brevo, Mailgun and other mailers

  • Pro

    $199.50/year

    10 sites

    • 1 year of updates, downloads and support
    • Setup wizard
    • Connects to SendLayer, Brevo, Mailgun and other mailers

FireBox

  • BasicStarts here

    €59/year

    1 website sites

    • Exit-intent and scroll triggers
    • Date and time targeting
    • Cookie value targeting

  • Pro

    €79/year

    5 websites sites

    • ActiveCampaign, GetResponse, and MailerLite integrations
    • Revenue attribution
    • Sales funnel analysis

  • Growth

    €129/year

    10 websites sites

    • Klaviyo integration
    • Salesforce Web-To-Lead
    • Everything in Pro

What Reddit says

Easy WP SMTP

Only two Reddit threads clearly discuss Easy WP SMTP. One user has used its free version for years and a client chose the Pro upgrade for Microsoft 365, while a 2020 post reports a flaw that let attackers get password reset codes.

FireBox

Not enough Reddit discussion yet.

Easy WP SMTP vs FireBox questions

Is Easy WP SMTP better than FireBox?

On our comparison Easy WP SMTP comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, Easy WP SMTP or FireBox?

Easy WP SMTP starts at $49.50/year and FireBox starts at €59/year.

Can I get Easy WP SMTP or FireBox cheaper on Black Friday?

Both are on our Black Friday tracker. Easy WP SMTP was 70% off last year.

Both products

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