CheckoutWC vs Smush Pro

Smush Pro wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureCheckoutWCSmush Pro
Our score7.5/108.5/10 (better)
Starts at$19/month$50/year
Free versionYesYes
Refund window30 days30 days
BillingSubscriptionFree + paid plans
Active installs–1M+
Last Black Friday––
CategoryPerformancePerformance
VendorCheckoutWCWPMU DEV
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose CheckoutWC if…

  • WooCommerce stores that want a faster checkout
  • Agencies managing checkout for several client stores

Choose Smush Pro if…

  • Site owners who want smaller, faster images
  • Agencies optimizing client sites

Features

CheckoutWC

  • Modern checkout templates
  • Order bumps and upsells
  • Abandoned cart recovery emails
  • A/B testing
  • Customer payment page

Smush Pro

  • Compression levels
  • Next-gen formats
  • Automatic optimization
  • Lazy load and preload
  • Global CDN
  • Directory Smush

Pros and cons

CheckoutWC

  • Free CheckoutWC Lite version on WordPress.org
  • 30-day money-back guarantee
  • A/B testing included on the Pro plan
  • Support is praised in WordPress.org support threads
  • Plus plan limits order bumps and abandoned cart emails to 2 each
  • No free trial listed
  • Few independent reviews: 3 on Trustpilot and 1 on G2

Smush Pro

  • Free version available on WordPress.org
  • Plans range from one site to unlimited sites
  • Includes CDN and next-gen image formats
  • Free version limits each image to 5MB; Pro allows 256MB
  • Premium membership bundles other WPMU DEV tools, not just Smush

Pricing plans

CheckoutWC

  • Basic (1 site)Starts here

    $149/year

    1 site

    • 5 modern templates
    • Conversion-optimized checkout page
    • Order pay and customer payment page
  • Plus (up to 5 sites)

    $249/year

    5 sites

    • Up to 2 order bumps and upsells
    • Up to 2 abandoned cart recovery emails
    • Everything in Basic
  • Pro (up to 10 sites)

    $349/year

    10 sites

    • Unlimited order bumps
    • A/B testing
    • Everything in Plus

Smush Pro

  • Pro Basic

    $50/year

    1 site sites

    • Image compression Ultra 5X
    • Next-gen image formats
    • 119-location CDN
  • Pro Standard

    $75/year

    3 sites sites

    • Image compression Ultra 5X
    • Next-gen image formats
    • 119-location CDN
  • PremiumStarts here

    $4.99/month

    Unlimited sites

    • All WPMU DEV Pro plugins
    • Unlimited 24/7 expert support
    • Unlimited backups and CDN

CheckoutWC vs Smush Pro questions

Is CheckoutWC better than Smush Pro?

On our comparison Smush Pro comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.

Which is cheaper, CheckoutWC or Smush Pro?

CheckoutWC starts at $19/month and Smush Pro starts at $50/year.

Can I get CheckoutWC or Smush Pro cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

CheckoutWC is a conversion-optimized WooCommerce checkout that aims to reduce cart abandonment and increase revenue.

Free version
Yes
Price
From $19/month
Category
Performance

Smush Pro

8.5/10

Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.

Free version
Yes
Price
From $50/year
Category
Performance

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