Asset CleanUp Pro lets site owners stop unneeded CSS, JavaScript and whole plugins from loading on each page.
- Free version
- Yes
- Price
- From $49/year
- Category
- Performance
Not announcedBlack Friday deal for Asset CleanUp Pro
Asset CleanUp Pro vs Smush Pro
Asset CleanUp Pro wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Asset CleanUp Pro | Smush Pro |
|---|---|---|
| Our score | 8.9/10 (better) | 8.5/10 |
| Starts at | $49/year (better) | $50/year |
| Free version | Yes | Yes |
| Refund window | 30 days | 30 days |
| Billing | Subscription | Free + paid plans |
| Active installs | 100K+ | 1M+ (better) |
| Last Black Friday | – | – |
| Category | Performance | Performance |
| Vendor | Gabe Livan | WPMU DEV |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Asset CleanUp Pro if…
- Site owners fixing slow WordPress pages
- Agencies optimizing client sites
- You want the lower starting price
Choose Smush Pro if…
- Site owners who want smaller, faster images
- Agencies optimizing client sites
Features
Asset CleanUp Pro
- Unload unused CSS and JavaScript
- Disable whole plugins per page
- Precise rules
- Reduce render-blocking resources
- Test changes safely
Smush Pro
- Compression levels
- Next-gen formats
- Automatic optimization
- Lazy load and preload
- Global CDN
- Directory Smush
Pros and cons
Asset CleanUp Pro
- Free Lite version on WordPress.org
- Precise per-page control of assets
- 30-day money-back guarantee
- Pro features need a paid license
- Pricing is per production site
Smush Pro
- Free version available on WordPress.org
- Plans range from one site to unlimited sites
- Includes CDN and next-gen image formats
- Free version limits each image to 5MB; Pro allows 256MB
- Premium membership bundles other WPMU DEV tools, not just Smush
Pricing plans
Asset CleanUp Pro
BasicStarts here
$49/year
1 production site sites
- Updates and priority support
- 30-day money-back guarantee
Plus
$79/year
Up to 3 production sites sites
- Up to 3 production sites
Unlimited
$149/year
Agencies and multi-site owners sites
- For agencies and multi-site owners
Smush Pro
Pro Basic
$50/year
1 site sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
Pro Standard
$75/year
3 sites sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
PremiumStarts here
$4.99/month
Unlimited sites
- All WPMU DEV Pro plugins
- Unlimited 24/7 expert support
- Unlimited backups and CDN
Asset CleanUp Pro vs Smush Pro questions
Is Asset CleanUp Pro better than Smush Pro?
On our comparison Asset CleanUp Pro comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Asset CleanUp Pro or Smush Pro?
Asset CleanUp Pro starts at $49/year and Smush Pro starts at $50/year.
Can I get Asset CleanUp Pro or Smush Pro cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.
- Free version
- Yes
- Price
- From $50/year
- Category
- Performance
Not announcedBlack Friday deal for Smush Pro