A/B Testing & Experimentation Platform for WordPress
- Free version
- Yes
- Price
- From $49/month
- Category
- Performance
Not announcedBlack Friday deal for AB Split Test
AB Split Test vs WP Rocket
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | AB Split Test | WP Rocket |
|---|---|---|
| Our score | Not rated | 6.3/10 |
| Starts at | $49/month | $4/month (better) |
| Free version | Yes (better) | No |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 40% off |
| Category | Performance | Performance |
| Vendor | AB Split Test | WP Media |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose AB Split Test if…
- Marketers testing WordPress pages and landing pages
- WooCommerce stores that track revenue per visitor
- You want to start free
Choose WP Rocket if…
- Site owners who want caching without editing code
- Sites that run WooCommerce or multilingual setups
- You want the lower starting price
Features
AB Split Test
- Multiple test modes
- Revenue optimization
- Advanced goals
- Heatmaps and session replays
- AI test analysis
- Free Lite version
WP Rocket
- Page caching
- LazyLoad
- Preload
- Delay JavaScript
- Remove unused CSS
- Rocket Insights
- Built-in CDN
Pros and cons
AB Split Test
- Free Lite version for WordPress
- Unlimited sites on every paid plan
- One-time price option at $999
- 14-day money-back guarantee
- Monthly billing costs $588 a year, more than the $399 yearly plan
- Heatmaps, session replays and revenue optimization need the paid Teams plan
- Only one paid tier, so small sites pay the full Teams price
WP Rocket
- Vendor says about 80% of web performance best practices are applied automatically
- 14-day free trial
- 14-day money-back guarantee
- Rocket Insights is included on every plan
- No free version on WordPress.org
- Renewals are at full price after the first year
- Only the Multi plan covers more than 3 websites
Pricing plans
AB Split Test
Free Lite
Free
Unlimited sites
- Free WordPress version
Teams (monthly)Starts here
$49/month
Unlimited sites
- All test modes and revenue optimization
- Heatmaps and session replays
- Full API, MCP and CLI
Teams (yearly)
$399/year
Unlimited sites
- All test modes and revenue optimization
- Heatmaps and session replays
- Full API, MCP and CLI
WP Rocket
SingleStarts here
$4/month
1 site
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Plus
$8/month
3 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
Multi
$20/month
50 sites
- Billed yearly, first-year price
- Rocket Insights included
- Product updates and support
What Reddit says
AB Split Test
Not enough Reddit discussion yet.
WP Rocket
Reddit users are mostly negative about WP Rocket, mainly over license changes and renewal pricing that many call price gouging. Others report bugs, including a fatal error after updating to WordPress 7.1 and a recurring firewall or Cloudflare block, though some still say it delivers strong PageSpeed scores.
AB Split Test vs WP Rocket questions
Is AB Split Test better than WP Rocket?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, AB Split Test or WP Rocket?
AB Split Test starts at $49/month and WP Rocket starts at $4/month.
Can I get AB Split Test or WP Rocket cheaper on Black Friday?
Both are on our Black Friday tracker. WP Rocket was 40% off last year.
Both products
WP Rocket is a powerful speed optimization plugin that helps improve your website's loading time and performance significantly with minimal effort.
- Free version
- No
- Price
- From $4/month
- Category
- Performance
Not announcedBlack Friday deal for WP Rocket
