AB Split Test

A/B Testing & Experimentation Platform for WordPress

Split testing & conversion rate optimization (CRO) for WordPress sites. See user behavior, find opportunities, and test fixes in seconds, whether it's you or your AI agent. Self-hosted A/B testing for WordPress and beyond.

Who it's for

Anyone wanting faster page loads and better Core Web Vitals

  • Marketers testing WordPress pages and landing pages
  • WooCommerce stores that track revenue per visitor

Best AB Split Test features

  • Multiple test modes

    Test whole pages, single elements, or code variations.

  • Revenue optimization

    Pick winning variations by revenue per visitor.

  • Advanced goals

    Track form submissions, checkouts, scroll depth and time on page.

  • Heatmaps and session replays

    Included on the Teams plan with unlimited heatmap retention.

  • AI test analysis

    Teams includes AI test validation and analysis, with 60 AI requests per month.

  • Free Lite version

    A free WordPress version is available with basic A/B testing.

AB Split Test pricing

All plans and prices
  • Free Lite

    Free

    Unlimited sites

    • Free WordPress version
  • Teams (monthly)Starts here

    $49/month

    Unlimited sites

    • All test modes and revenue optimization
    • Heatmaps and session replays
    • Full API, MCP and CLI
  • Teams (yearly)

    $399/year

    Unlimited sites

    • All test modes and revenue optimization
    • Heatmaps and session replays
    • Full API, MCP and CLI
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  • Free Lite version for WordPress
  • Unlimited sites on every paid plan
  • One-time price option at $999
  • Monthly billing costs $588 a year, more than the $399 yearly plan
  • Heatmaps, session replays and revenue optimization need the paid Teams plan

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