WP Fusion connects WordPress to over 60 CRMs and marketing tools for tag-based automation and membership access.
- Free version
- Yes
- Price
- From $297/year
- Category
- Email marketing
Not announcedBlack Friday deal for WP Fusion
WP Fusion vs WP Mail SMTP
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WP Fusion | WP Mail SMTP |
|---|---|---|
| Our score | Not rated | 8.1/10 |
| Starts at | $297/year | $49/year (better) |
| Free version | Yes | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | – | 4M+ |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | – | WP Mail SMTP |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WP Fusion if…
- Agencies syncing client sites with a CRM
- Membership sites using tags for access
Choose WP Mail SMTP if…
- WordPress sites with email delivery problems
- Agencies managing many client sites
- You want the lower starting price
Features
WP Fusion
- 60+ CRM integrations
- Tag-based memberships
- Bi-directional sync
- Abandoned cart tracking
- Plugin integrations
- Free Lite version
WP Mail SMTP
- Many mail services
- Email logging
- Email reports
- Failure alerts
- Backup connections
- Smart email routing
Pros and cons
WP Fusion
- Free Lite version with unlimited websites
- Syncs with 60+ CRMs and 150+ plugin integrations
- 30-day money-back guarantee
- Paid plans start at $297 per year
- The Lite version has only essential automation and community support
- Lifetime license costs $1999
WP Mail SMTP
- Free version on WordPress.org
- Pro plan starts at 49 per year for one site
- 14-day money-back guarantee
- Works with many transactional mail services
- Email logging, tracking and reports need the Pro plan
- Setup done by the vendor costs extra on the Elite plan
Pricing plans
WP Fusion
PersonalStarts here
$297/year
One site + subdomains sites
- Marketing automation on a single site
- Priority support
Plus
$427/year
One site + subdomains sites
- Superior marketing automation on a single site
- 6 Pro addons
Professional
$647/year
Unlimited sites
- Marketing automation on unlimited sites
- 6 Pro addons
WP Mail SMTP
ProStarts here
$49/year
1 site sites
- Email logging, tracking and reports
- Email failure alerts
- Standard support
Elite
$99/year
Not stated sites
- Everything in Pro
- White glove setup by the vendor's experts
- Priority support
Developer
$199/year
20 sites sites
- Everything in Pro
- Priority support
- Backup connections
What Reddit says
WP Fusion
Not enough Reddit discussion yet.
WP Mail SMTP
Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.
WP Fusion vs WP Mail SMTP questions
Is WP Fusion better than WP Mail SMTP?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, WP Fusion or WP Mail SMTP?
WP Fusion starts at $297/year and WP Mail SMTP starts at $49/year.
Can I get WP Fusion or WP Mail SMTP cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
#1 WordPress SMTP Plugin in the World
- Free version
- Yes
- Price
- From $49/year
- Category
- Email marketing
Not announcedBlack Friday deal for WP Mail SMTP