WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.
- Free version
- Yes
- Price
- From $41/year
- Category
- Email marketing
Not announcedBlack Friday deal for WowOptin
WowOptin vs WP Mail SMTP
WowOptin wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WowOptin | WP Mail SMTP |
|---|---|---|
| Our score | 8.8/10 (better) | 8.1/10 |
| Starts at | $41/year (better) | $49/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | 4M+ |
| Last Black Friday | 70% off | – |
| Category | Email marketing | Email marketing |
| Vendor | WPXPO | WP Mail SMTP |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WowOptin if…
- Site owners building email lists with popups
- WooCommerce stores running targeted offers
- Marketers testing popup variants
- You want the lower starting price
Choose WP Mail SMTP if…
- WordPress sites with email delivery problems
- Agencies managing many client sites
Features
WowOptin
- Visual popup editor
- Exit-intent trigger
- Audience and page targeting
- Lead capture forms
- A/B testing and analytics
- Ready templates
- Email tool integrations
WP Mail SMTP
- Many mail services
- Email logging
- Email reports
- Failure alerts
- Backup connections
- Smart email routing
Pros and cons
WowOptin
- Free plan available with basic popup features
- Over 700 ready-made popup templates
- Built-in A/B testing and real-time analytics
- Lifetime option at 135 for one site
- 14-day money-back guarantee
- Free plan includes only basic features
- Yearly plans include one year of updates only
- Lifetime Access covers one site; 25 sites needs the 180 plan
WP Mail SMTP
- Free version on WordPress.org
- Pro plan starts at 49 per year for one site
- 14-day money-back guarantee
- Works with many transactional mail services
- Email logging, tracking and reports need the Pro plan
- Setup done by the vendor costs extra on the Elite plan
Pricing plans
WowOptin
Free
Free
1 site
- Basic features
- Community support
1 SiteStarts here
$41/year
1 site
- 1 year updates
- All Pro features
- Priority support
Unlimited Sites
$75/year
Unlimited sites
- 1 year updates
- All Pro features
- Priority support
WP Mail SMTP
ProStarts here
$49/year
1 site sites
- Email logging, tracking and reports
- Email failure alerts
- Standard support
Elite
$99/year
Not stated sites
- Everything in Pro
- White glove setup by the vendor's experts
- Priority support
Developer
$199/year
20 sites sites
- Everything in Pro
- Priority support
- Backup connections
What Reddit says
WowOptin
Not enough Reddit discussion yet.
WP Mail SMTP
Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.
WowOptin vs WP Mail SMTP questions
Is WowOptin better than WP Mail SMTP?
On our comparison WowOptin comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, WowOptin or WP Mail SMTP?
WowOptin starts at $41/year and WP Mail SMTP starts at $49/year.
Can I get WowOptin or WP Mail SMTP cheaper on Black Friday?
Both are on our Black Friday tracker. WowOptin was 70% off last year.
Both products
#1 WordPress SMTP Plugin in the World
- Free version
- Yes
- Price
- From $49/year
- Category
- Email marketing
Not announcedBlack Friday deal for WP Mail SMTP