For a nicer way to display variations of variable products.
- Free version
- Yes
- Price
- From $39/year
- Category
- eCommerce
Not announcedBlack Friday deal for WCBoost Variation Swatches
WCBoost Variation Swatches vs WowStore
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | WCBoost Variation Swatches | WowStore |
|---|---|---|
| Our score | Not rated | 8.8/10 |
| Starts at | $39/year | $34/year (better) |
| Free version | Yes | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | WCBoost | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose WCBoost Variation Swatches if…
- WooCommerce stores with variable products
- Stores that want swatches without a theme change
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
- You want the lower starting price
Features
WCBoost Variation Swatches
- Color, image, and button swatches
- Automatic dropdown conversion
- Global attribute swatches
- Invalid swatch handling
- Tooltips and sizing
- Shop page swatches
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
Pros and cons
WCBoost Variation Swatches
- Free version on WordPress.org with color, image, and button swatches
- Dropdowns convert to button swatches automatically after activation
- 30-day money-back guarantee on paid plans
- Lifetime single-site license available
- Shop and archive page swatches need the paid version
- Disabling out-of-stock swatches needs the paid version
- Yearly plans are billed per year and renew for continued updates
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
Pricing plans
WCBoost Variation Swatches
SingleStarts here
$39/year
1 site
- 1 year of updates and support
- Premium support
- Billed yearly
Group
$129/year
5 sites
- 1 year of updates and support
- Premium support
- Billed yearly
Unlimited
$249/year
Unlimited sites
- 1 year of updates and support
- Premium support
- Billed yearly
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
WCBoost Variation Swatches vs WowStore questions
Is WCBoost Variation Swatches better than WowStore?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, WCBoost Variation Swatches or WowStore?
WCBoost Variation Swatches starts at $39/year and WowStore starts at $34/year.
Can I get WCBoost Variation Swatches or WowStore cheaper on Black Friday?
Both are on our Black Friday tracker. WowStore was 88% off last year.
Both products
Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore