WordPress Digital eCommerce
- Free version
- Yes
- Price
- From $99.50/year
- Category
- eCommerce
Not announcedBlack Friday deal for Easy Digital Downloads
Easy Digital Downloads vs WCBoost Variation Swatches
WCBoost Variation Swatches wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy Digital Downloads | WCBoost Variation Swatches |
|---|---|---|
| Our score | 7.8/10 | Not rated |
| Starts at | $99.50/year | $39/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 30 days (better) |
| Billing | Free + paid plans | Subscription |
| Active installs | 40K+ | – |
| Last Black Friday | – | – |
| Category | eCommerce | eCommerce |
| Vendor | Easy Digital Downloads | WCBoost |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy Digital Downloads if…
- Selling digital downloads and subscriptions
- Sellers who want no per-sale platform fees
Choose WCBoost Variation Swatches if…
- WooCommerce stores with variable products
- Stores that want swatches without a theme change
- You want the lower starting price
Features
Easy Digital Downloads
- Unlimited products
- No platform fees
- Payment gateways
- Subscriptions and free trials
- Discount codes
- Software licensing
WCBoost Variation Swatches
- Color, image, and button swatches
- Automatic dropdown conversion
- Global attribute swatches
- Invalid swatch handling
- Tooltips and sizing
- Shop page swatches
Pros and cons
Easy Digital Downloads
- Free Lite version on WordPress.org
- No platform fees on any plan
- 14-day money-back guarantee on paid plans
- Personal plan at 99.5 a year includes subscriptions and abandoned cart recovery
- Paid plans are annual, and no lifetime plan is listed on the pricing page
- Software licensing and the multi-vendor marketplace need the Professional plan or above
- Trustpilot average is 3.5 out of 5 from 22 reviews
WCBoost Variation Swatches
- Free version on WordPress.org with color, image, and button swatches
- Dropdowns convert to button swatches automatically after activation
- 30-day money-back guarantee on paid plans
- Lifetime single-site license available
- Shop and archive page swatches need the paid version
- Disabling out-of-stock swatches needs the paid version
- Yearly plans are billed per year and renew for continued updates
Pricing plans
Easy Digital Downloads
PersonalStarts here
$99.50/year
1 site
- Subscriptions and free trials
- Abandoned cart recovery
- EU VAT compliance
Extended
$199.50/year
1 site
- Multi-currency support
- Content restriction
- Customer reviews
Professional
$299.50/year
2 sites
- Software licensing and API
- Multi-vendor marketplace
- Post-purchase funnels
WCBoost Variation Swatches
SingleStarts here
$39/year
1 site
- 1 year of updates and support
- Premium support
- Billed yearly
Group
$129/year
5 sites
- 1 year of updates and support
- Premium support
- Billed yearly
Unlimited
$249/year
Unlimited sites
- 1 year of updates and support
- Premium support
- Billed yearly
What Reddit says
Easy Digital Downloads
Reddit users compare Easy Digital Downloads with WooCommerce for selling digital files, and several pick it as the simpler, download-focused option. Reported issues include checkout breaking when WP-Cron is disabled, and author and date showing on product pages, while some users were warned it has problems.
WCBoost Variation Swatches
Not enough Reddit discussion yet.
Easy Digital Downloads vs WCBoost Variation Swatches questions
Is Easy Digital Downloads better than WCBoost Variation Swatches?
On our comparison WCBoost Variation Swatches comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy Digital Downloads or WCBoost Variation Swatches?
Easy Digital Downloads starts at $99.50/year and WCBoost Variation Swatches starts at $39/year.
Can I get Easy Digital Downloads or WCBoost Variation Swatches cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
For a nicer way to display variations of variable products.
- Free version
- Yes
- Price
- From $39/year
- Category
- eCommerce
Not announcedBlack Friday deal for WCBoost Variation Swatches