The Freaky Blog
Spark Editor8.2/10WP Mail SMTP8.1/10

Spark Editor vs WP Mail SMTP

WP Mail SMTP wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureSpark EditorWP Mail SMTP
Our score8.2/10 (better)8.1/10
Starts at$60/year$49/year (better)
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs200+4M+ (better)
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorSpark EditorWP Mail SMTP
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Spark Editor if…

  • WooCommerce stores that send branded emails
  • Store owners managing several sites
Spark Editor reviewVisit Spark Editor (opens in a new tab)

Choose WP Mail SMTP if…

  • WordPress sites with email delivery problems
  • Agencies managing many client sites
  • You want the lower starting price
WP Mail SMTP reviewVisit WP Mail SMTP (opens in a new tab)

Features

Spark Editor

  • Drag-and-drop email editor
  • Ready-made email templates
  • Responsive emails
  • Real-time preview
  • MJML import
  • Reusable saved blocks
  • Third-party plugin integration

WP Mail SMTP

  • Many mail services
  • Email logging
  • Email reports
  • Failure alerts
  • Backup connections
  • Smart email routing

Pros and cons

Spark Editor

  • Drag-and-drop editor with ready-made templates
  • Free version on WordPress.org
  • 14-day money-back guarantee
  • Imports MJML code
  • Built for WooCommerce emails, not general email design
  • Updates and support run for the license term only (1, 3 or 5 years)

WP Mail SMTP

  • Free version on WordPress.org
  • Pro plan starts at 49 per year for one site
  • 14-day money-back guarantee
  • Works with many transactional mail services
  • Email logging, tracking and reports need the Pro plan
  • Setup done by the vendor costs extra on the Elite plan

Pricing plans

Spark Editor

  • StarterStarts here

    $60/year

    1 site sites

    • All common features
    • Drag-and-drop editor
    • 1 year of updates and support

  • Professional

    $108/year

    3 sites sites

    • All common features
    • Drag-and-drop editor
    • 1 year of updates and support

  • Agency

    $236/year

    10 sites sites

    • All common features
    • Drag-and-drop editor
    • 1 year of updates and support

WP Mail SMTP

  • ProStarts here

    $49/year

    1 site sites

    • Email logging, tracking and reports
    • Email failure alerts
    • Standard support

  • Elite

    $99/year

    Not stated sites

    • Everything in Pro
    • White glove setup by the vendor's experts
    • Priority support

  • Developer

    $199/year

    20 sites sites

    • Everything in Pro
    • Priority support
    • Backup connections

What Reddit says

Spark Editor

Not enough Reddit discussion yet.

WP Mail SMTP

Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.

Spark Editor vs WP Mail SMTP questions

Is Spark Editor better than WP Mail SMTP?

On our comparison WP Mail SMTP comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, Spark Editor or WP Mail SMTP?

Spark Editor starts at $60/year and WP Mail SMTP starts at $49/year.

Can I get Spark Editor or WP Mail SMTP cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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