PushEngage vs WowOptin

WowOptin wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeaturePushEngageWowOptin
Our score8.5/108.8/10 (better)
Starts at$8/month$41/year
Free versionYesYes
Refund window14 days14 days
BillingFree + paid plansSubscription
Active installs8K+–
Last Black Friday–70% off
CategoryEmail marketingEmail marketing
VendorPushEngageWPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose PushEngage if…

  • WooCommerce stores recovering abandoned carts
  • Publishers notifying readers of new posts

Choose WowOptin if…

  • Site owners building email lists with popups
  • WooCommerce stores running targeted offers
  • Marketers testing popup variants

Features

PushEngage

  • Cart abandonment recovery
  • WooCommerce automations
  • Push broadcasts and auto-push
  • Subscription popups
  • Drip campaigns and A/B testing
  • Segmentation
  • WhatsApp and chat widget

WowOptin

  • Visual popup editor
  • Exit-intent trigger
  • Audience and page targeting
  • Lead capture forms
  • A/B testing and analytics
  • Ready templates
  • Email tool integrations

Pros and cons

PushEngage

  • Free plan includes push broadcasts and subscription popups
  • WooCommerce cart and browse abandonment workflows are prebuilt
  • Billing is based on active subscribers, not a flat fee
  • Multichannel chat widget is included at no extra charge
  • A/B testing, drip campaigns, and cart abandonment need a paid plan
  • Safari web push on iOS needs the site added to the Home Screen
  • Plans cover 1 to 3 sites; larger setups are custom quoted

WowOptin

  • Free plan available with basic popup features
  • Over 700 ready-made popup templates
  • Built-in A/B testing and real-time analytics
  • Lifetime option at 135 for one site
  • 14-day money-back guarantee
  • Free plan includes only basic features
  • Yearly plans include one year of updates only
  • Lifetime Access covers one site; 25 sites needs the 180 plan

Pricing plans

PushEngage

  • Free

    Free

    1 website or app sites

    • Up to 200 subscribers
    • Up to 30 push campaigns
    • Subscription popups
  • BusinessStarts here

    $8/month

    1 website or app sites

    • Unlimited multi-channel campaigns
    • Pay only for active subscribers
    • WooCommerce automation
  • Premium

    $15/month

    2 websites or apps sites

    • Unlimited multi-channel campaigns
    • Pay only for active subscribers
    • A/B testing and drip campaigns

WowOptin

  • Free

    Free

    1 site

    • Basic features
    • Community support
  • 1 SiteStarts here

    $41/year

    1 site

    • 1 year updates
    • All Pro features
    • Priority support
  • Unlimited Sites

    $75/year

    Unlimited sites

    • 1 year updates
    • All Pro features
    • Priority support

PushEngage vs WowOptin questions

Is PushEngage better than WowOptin?

On our comparison WowOptin comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.

Which is cheaper, PushEngage or WowOptin?

PushEngage starts at $8/month and WowOptin starts at $41/year.

Can I get PushEngage or WowOptin cheaper on Black Friday?

Both are on our Black Friday tracker. WowOptin was 70% off last year.

Both products

WowOptin

8.8/10

WowOptin is an automated opt-in generating plugin for WordPress that boosts sales and conversions.

Free version
Yes
Price
From $41/year
Category
Email marketing

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