Allows you to create popups in WordPress using a drag-and-drop popup builder.
- Free version
- No
- Price
- From $49.50/year
- Category
- Email marketing
Not announcedBlack Friday deal for PopupAlly
PopupAlly vs WP Mail SMTP
WP Mail SMTP wins 4 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | PopupAlly | WP Mail SMTP |
|---|---|---|
| Our score | 7.7/10 | 8.1/10 (better) |
| Starts at | $49.50/year | $49/year (better) |
| Free version | No | Yes (better) |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 2K+ | 4M+ (better) |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | PopupAlly | WP Mail SMTP |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose PopupAlly if…
- Bloggers and small sites building an email list
- Site owners who want low-cost popups
Choose WP Mail SMTP if…
- WordPress sites with email delivery problems
- Agencies managing many client sites
- You want to start free
- You want the lower starting price
Features
PopupAlly
- Unlimited popups and opt-ins
- Signup forms without code
- Polite popup behavior
- Personal or business site use
- Email support and updates
WP Mail SMTP
- Many mail services
- Email logging
- Email reports
- Failure alerts
- Backup connections
- Smart email routing
Pros and cons
PopupAlly
- Pro costs $49.50 per year as listed
- 14-day money-back guarantee
- No monthly fees
- No free plan is listed on the pricing page
- Only one plan is offered, with no site-count tiers
WP Mail SMTP
- Free version on WordPress.org
- Pro plan starts at 49 per year for one site
- 14-day money-back guarantee
- Works with many transactional mail services
- Email logging, tracking and reports need the Pro plan
- Setup done by the vendor costs extra on the Elite plan
Pricing plans
PopupAlly
PopupAlly ProStarts here
$49.50/year
personal or business website sites
- Unlimited popups and opt-ins
- Email support and ongoing plugin updates
- Full 14 day money back guarantee
WP Mail SMTP
ProStarts here
$49/year
1 site sites
- Email logging, tracking and reports
- Email failure alerts
- Standard support
Elite
$99/year
Not stated sites
- Everything in Pro
- White glove setup by the vendor's experts
- Priority support
Developer
$199/year
20 sites sites
- Everything in Pro
- Priority support
- Backup connections
What Reddit says
PopupAlly
Not enough Reddit discussion yet.
WP Mail SMTP
Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.
PopupAlly vs WP Mail SMTP questions
Is PopupAlly better than WP Mail SMTP?
On our comparison WP Mail SMTP comes out ahead on 4 of 4 measurable points. The right pick still depends on what you build.
Which is cheaper, PopupAlly or WP Mail SMTP?
PopupAlly starts at $49.50/year and WP Mail SMTP starts at $49/year.
Can I get PopupAlly or WP Mail SMTP cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
#1 WordPress SMTP Plugin in the World
- Free version
- Yes
- Price
- From $49/year
- Category
- Email marketing
Not announcedBlack Friday deal for WP Mail SMTP