Popup Maker allows you to create, customize, and manage popups to increase conversions and grow email lists on your WordPress site.
- Free version
- Yes
- Price
- From $59.40/year
- Category
- Email marketing
Not announcedBlack Friday deal for Popup Maker
Popup Maker vs WP Mail SMTP
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Popup Maker | WP Mail SMTP |
|---|---|---|
| Our score | 8.7/10 (better) | 8.1/10 |
| Starts at | $59.40/year | $49/year (better) |
| Free version | Yes | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 600K+ | 4M+ (better) |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | Wppopupmaker | WP Mail SMTP |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Popup Maker if…
- WordPress sites collecting email sign-ups
- Sites that need conditional popups
Choose WP Mail SMTP if…
- WordPress sites with email delivery problems
- Agencies managing many client sites
- You want the lower starting price
Features
Popup Maker
- Unlimited popups
- Event-based triggers
- Conditional logic
- Unlimited theming
- Advanced analytics
- Ecommerce and LMS integration
WP Mail SMTP
- Many mail services
- Email logging
- Email reports
- Failure alerts
- Backup connections
- Smart email routing
Pros and cons
Popup Maker
- Free version on WordPress.org
- Unlimited popups and impressions
- Event-based triggers and conditional logic
- 30-day money-back guarantee
- Revenue attribution and ecommerce integration need the Pro+ plan
- Trustpilot rating based on a single review
WP Mail SMTP
- Free version on WordPress.org
- Pro plan starts at 49 per year for one site
- 14-day money-back guarantee
- Works with many transactional mail services
- Email logging, tracking and reports need the Pro plan
- Setup done by the vendor costs extra on the Elite plan
Pricing plans
Popup Maker
ProStarts here
$59.40/year
5 sites
- Advanced analytics
- Professional CTA management
- FluentCRM integration
Pro+
$149.40/year
5 sites
- Complete revenue attribution
- Ecommerce integration
- LMS integration
WP Mail SMTP
ProStarts here
$49/year
1 site sites
- Email logging, tracking and reports
- Email failure alerts
- Standard support
Elite
$99/year
Not stated sites
- Everything in Pro
- White glove setup by the vendor's experts
- Priority support
Developer
$199/year
20 sites sites
- Everything in Pro
- Priority support
- Backup connections
What Reddit says
Popup Maker
Not enough Reddit discussion yet.
WP Mail SMTP
Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.
Popup Maker vs WP Mail SMTP questions
Is Popup Maker better than WP Mail SMTP?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, Popup Maker or WP Mail SMTP?
Popup Maker starts at $59.40/year and WP Mail SMTP starts at $49/year.
Can I get Popup Maker or WP Mail SMTP cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
#1 WordPress SMTP Plugin in the World
- Free version
- Yes
- Price
- From $49/year
- Category
- Email marketing
Not announcedBlack Friday deal for WP Mail SMTP