One platform for all automatic website speed optimizations.
- Free version
- Yes
- Price
- From $8/month
- Category
- Performance
Not announcedBlack Friday deal for NitroPack
NitroPack vs Smush Pro
Smush Pro wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | NitroPack | Smush Pro |
|---|---|---|
| Our score | 8.7/10 (better) | 8.5/10 |
| Starts at | $8/month | $50/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 30 days (better) |
| Billing | Subscription | Free + paid plans |
| Active installs | 90K+ | 1M+ (better) |
| Last Black Friday | – | – |
| Category | Performance | Performance |
| Vendor | NitroPack | WPMU DEV |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose NitroPack if…
- Agencies managing client sites
- Site owners who want PageSpeed scores improved without code
Choose Smush Pro if…
- Site owners who want smaller, faster images
- Agencies optimizing client sites
Features
NitroPack
- Advanced caching
- Image optimization
- Code optimization
- Font optimization
- Built-in CDN
- Live chat support
Smush Pro
- Compression levels
- Next-gen formats
- Automatic optimization
- Lazy load and preload
- Global CDN
- Directory Smush
Pros and cons
NitroPack
- Free plan with 1,000 pageviews per month
- Built-in CDN included at no extra cost
- Preset optimization modes for setup without code
- Pricing is based on monthly pageviews, so growing sites move up tiers
- Does not clean the WordPress database, according to a BlogVault review
- Starter plan is limited to 8,000 pageviews per month
Smush Pro
- Free version available on WordPress.org
- Plans range from one site to unlimited sites
- Includes CDN and next-gen image formats
- Free version limits each image to 5MB; Pro allows 256MB
- Premium membership bundles other WPMU DEV tools, not just Smush
Pricing plans
NitroPack
Free
Free
1 website sites
- 1,000 pageviews per month
- 1GB CDN bandwidth per month
- 1 team member
StarterStarts here
$8/month
1 website sites
- 8,000 pageviews per month
- 5GB CDN bandwidth per month
- 1 team member
Plus
$22/month
1 website sites
- 40,000 pageviews per month
- 25GB CDN bandwidth per month
- 3 team members
Smush Pro
Pro Basic
$50/year
1 site sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
Pro Standard
$75/year
3 sites sites
- Image compression Ultra 5X
- Next-gen image formats
- 119-location CDN
PremiumStarts here
$4.99/month
Unlimited sites
- All WPMU DEV Pro plugins
- Unlimited 24/7 expert support
- Unlimited backups and CDN
NitroPack vs Smush Pro questions
Is NitroPack better than Smush Pro?
On our comparison Smush Pro comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, NitroPack or Smush Pro?
NitroPack starts at $8/month and Smush Pro starts at $50/year.
Can I get NitroPack or Smush Pro cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Smush Pro compresses images, converts them to next-gen formats and serves them through a CDN.
- Free version
- Yes
- Price
- From $50/year
- Category
- Performance
Not announcedBlack Friday deal for Smush Pro