The Freaky Blog
Mailster6.7/10WP Mail SMTP8.1/10

Mailster vs WP Mail SMTP

WP Mail SMTP wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailsterWP Mail SMTP
Our score6.7/108.1/10 (better)
Starts at$39/year (better)$49/year
Free versionNoYes (better)
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs–4M+
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMailsterWP Mail SMTP
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Mailster if…

  • WordPress sites that send newsletters and drip campaigns
  • Sites with large subscriber lists on a flat plan
  • You want the lower starting price
Mailster reviewVisit Mailster (opens in a new tab)

Choose WP Mail SMTP if…

  • WordPress sites with email delivery problems
  • Agencies managing many client sites
  • You want to start free
WP Mail SMTP reviewVisit WP Mail SMTP (opens in a new tab)

Features

Mailster

  • Unlimited subscribers, lists and forms
  • Automations
  • RSS and post-based campaigns
  • Send through any email provider
  • Advanced segmentation
  • Campaign reports

WP Mail SMTP

  • Many mail services
  • Email logging
  • Email reports
  • Failure alerts
  • Backup connections
  • Smart email routing

Pros and cons

Mailster

  • Unlimited subscribers and lists on all plans
  • 14-day free trial and 14-day money-back guarantee
  • Sends through any email provider
  • Public archive of past newsletters and 400 free and premium templates
  • No free version
  • Starter plan includes only 3 automations
  • Automation count limits the Professional plan to 10, with unlimited automations only on Agency

WP Mail SMTP

  • Free version on WordPress.org
  • Pro plan starts at 49 per year for one site
  • 14-day money-back guarantee
  • Works with many transactional mail services
  • Email logging, tracking and reports need the Pro plan
  • Setup done by the vendor costs extra on the Elite plan

Pricing plans

Mailster

  • StarterStarts here

    $39/year

    1 site/domain sites

    • Unlimited subscribers
    • 3 automations
    • 10 prechecks per month

  • Professional

    $49/year

    1 site/domain sites

    • 10 automations
    • 100 prechecks per month
    • 7 premium email templates

  • Agency

    $99/year

    1 site/domain sites

    • Unlimited automations
    • 1000 prechecks per month
    • 7 premium email templates

WP Mail SMTP

  • ProStarts here

    $49/year

    1 site sites

    • Email logging, tracking and reports
    • Email failure alerts
    • Standard support

  • Elite

    $99/year

    Not stated sites

    • Everything in Pro
    • White glove setup by the vendor's experts
    • Priority support

  • Developer

    $199/year

    20 sites sites

    • Everything in Pro
    • Priority support
    • Backup connections

What Reddit says

Mailster

Reddit users discussing Mailster raise concerns about the plugin since its acquisition, including a lifetime license holder who says it has changed and that third-party templates are being abandoned. Others call it highly recommended for automation and segmentation, but ask whether it is still a good choice.

WP Mail SMTP

Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.

Mailster vs WP Mail SMTP questions

Is Mailster better than WP Mail SMTP?

On our comparison WP Mail SMTP comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, Mailster or WP Mail SMTP?

Mailster starts at $39/year and WP Mail SMTP starts at $49/year.

Can I get Mailster or WP Mail SMTP cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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