MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard.
- Free version
- Yes
- Price
- From $8/month
- Category
- Email marketing
Not announcedBlack Friday deal for MailPoet
MailPoet vs WP Mail SMTP
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | MailPoet | WP Mail SMTP |
|---|---|---|
| Our score | 8.3/10 (better) | 8.1/10 |
| Starts at | $8/month | $49/year |
| Free version | Yes | Yes |
| Refund window | – | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 500K+ | 4M+ (better) |
| Last Black Friday | – | – |
| Category | Email marketing | Email marketing |
| Vendor | MailPoet | WP Mail SMTP |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose MailPoet if…
- Bloggers and small businesses
- WooCommerce stores sending store emails
Choose WP Mail SMTP if…
- WordPress sites with email delivery problems
- Agencies managing many client sites
Features
MailPoet
- Newsletter builder
- Signup forms
- WooCommerce emails
- Automation
- Segmentation
- Sending service
WP Mail SMTP
- Many mail services
- Email logging
- Email reports
- Failure alerts
- Backup connections
- Smart email routing
Pros and cons
MailPoet
- Free plan for small lists
- Newsletters are created inside WordPress
- WooCommerce email features
- Automation and detailed statistics need a paid plan
- Multisite support is limited
- Free download emails carry MailPoet branding
WP Mail SMTP
- Free version on WordPress.org
- Pro plan starts at 49 per year for one site
- 14-day money-back guarantee
- Works with many transactional mail services
- Email logging, tracking and reports need the Pro plan
- Setup done by the vendor costs extra on the Elite plan
Pricing plans
MailPoet
CreatorStarts here
$8/month
- All Business features except the Sending Service
- For 500 subscribers
Business
$10/month
- Unlimited emails per month
- Removes MailPoet branding
- Priority support
Agency
$30/month
50 websites sites
- Use MailPoet on 50 websites
- 500 subscribers per instance
WP Mail SMTP
ProStarts here
$49/year
1 site sites
- Email logging, tracking and reports
- Email failure alerts
- Standard support
Elite
$99/year
Not stated sites
- Everything in Pro
- White glove setup by the vendor's experts
- Priority support
Developer
$199/year
20 sites sites
- Everything in Pro
- Priority support
- Backup connections
What Reddit says
MailPoet
Not enough Reddit discussion yet.
WP Mail SMTP
Reddit users mention WP Mail SMTP mostly in setup and troubleshooting threads. Users praise its simple setup with Gmail, while others report failed sends when paired with Brevo and confusion over SMTP login details.
MailPoet vs WP Mail SMTP questions
Is MailPoet better than WP Mail SMTP?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, MailPoet or WP Mail SMTP?
MailPoet starts at $8/month and WP Mail SMTP starts at $49/year.
Can I get MailPoet or WP Mail SMTP cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
#1 WordPress SMTP Plugin in the World
- Free version
- Yes
- Price
- From $49/year
- Category
- Email marketing
Not announcedBlack Friday deal for WP Mail SMTP