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MailOptin8.5/10TrustPulse6.8/10

MailOptin vs TrustPulse

MailOptin wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinTrustPulse
Our score8.5/10 (better)6.8/10
Starts at$99/year$5/month
Free versionYes (better)No
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs10K+–
Last Black Friday––
CategoryEmail marketingEmail marketing
VendorMailOptinTrustPulse
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin
  • You want to start free
MailOptin reviewVisit MailOptin (opens in a new tab)

Choose TrustPulse if…

  • Online stores showing recent purchases
  • Marketers adding social proof to landing pages
TrustPulse reviewVisit TrustPulse (opens in a new tab)

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

TrustPulse

  • Social proof notifications
  • Unlimited campaigns
  • Point and click editor
  • Page level targeting
  • WooCommerce integration
  • Zapier integration

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

TrustPulse

  • Plans start at 5 USD per month when billed annually
  • 14-day money-back guarantee
  • Point and click editor for building notifications
  • No hidden fees, according to the pricing page
  • No free plan
  • WooCommerce and Google Analytics need the Pro plan
  • Basic plan is limited to 1,500 unique visitors
  • Trustpilot shows an average of 3 out of 5 from 3 reviews

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation

  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters

  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

TrustPulse

  • BasicStarts here

    $5/month

    1 site

    • 1,500 unique visitors
    • Billed annually
    • Zapier and multi-language support

  • Plus

    $10/month

    2 sites

    • 10,000 unique visitors
    • Billed annually
    • Analytics notifications and mobile device targeting

  • Pro

    $19/month

    5 sites

    • 25,000 unique visitors
    • Billed annually
    • WooCommerce and Google Analytics

MailOptin vs TrustPulse questions

Is MailOptin better than TrustPulse?

On our comparison MailOptin comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, MailOptin or TrustPulse?

MailOptin starts at $99/year and TrustPulse starts at $5/month.

Can I get MailOptin or TrustPulse cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing
Not announcedBlack Friday deal for MailOptin

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