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MailOptin8.5/10RafflePress7.6/10

MailOptin vs RafflePress

Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureMailOptinRafflePress
Our score8.5/10 (better)7.6/10
Starts at$99/year$299 once
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionFree + paid plans
Active installs10K+20K+ (better)
Last Black Friday–65% off
CategoryEmail marketingEmail marketing
VendorMailOptinRafflePress
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose MailOptin if…

  • WordPress sites building an email list
  • Site owners who want popups and an autoresponder in one plugin
MailOptin reviewVisit MailOptin (opens in a new tab)

Choose RafflePress if…

  • Bloggers and small businesses running giveaways
  • Sites growing an email list through contests
RafflePress reviewVisit RafflePress (opens in a new tab)

Features

MailOptin

  • Lead generation
  • Email automation
  • Exit intent
  • Targeted campaigns
  • A/B testing
  • Built-in analytics

RafflePress

  • Drag and drop giveaway builder
  • Pre-built goal templates
  • 30+ entry actions
  • Viral referral sharing
  • Email marketing integrations
  • Fraud protection
  • Analytics

Pros and cons

MailOptin

  • Free version available on WordPress.org with 10,000+ active installations
  • Lifetime Pro option at 999 with no annual renewals
  • 14-day money-back guarantee on paid plans
  • Built-in A/B testing and analytics for opt-in forms
  • Only 3 verified G2 reviews, so little review data to compare
  • Works with WordPress only, not WordPress.com plans without custom plugin support
  • Paid plans start at 99 per year for one site

RafflePress

  • Free RafflePress Lite version is on WordPress.org
  • Connects to 15+ email marketing services and CRMs
  • One-time license includes lifetime updates
  • 14-day money-back guarantee
  • Only one-time license prices are listed, starting at $299
  • Email integrations, giveaway landing pages and other features need the paid version

Pricing plans

MailOptin

  • StandardStarts here

    $99/year

    1 site sites

    • Lead generation

  • Pro

    $289/year

    3 sites sites

    • Lead generation
    • Email automation
    • Newsletters

  • Agency

    $499/year

    Unlimited sites

    • Lead generation
    • Email automation
    • Newsletters

RafflePress

  • Single SiteStarts here

    $299 once

    1 site sites

    • All features included
    • Lifetime updates
    • 1 year priority support

  • Unlimited Sites

    $349 once

    Unlimited sites

    • All features included
    • Lifetime updates
    • 1 year priority support

MailOptin vs RafflePress questions

Is MailOptin better than RafflePress?

They're evenly matched on the points we can measure. Pick by features and budget.

Which is cheaper, MailOptin or RafflePress?

MailOptin starts at $99/year and RafflePress starts at $299 once.

Can I get MailOptin or RafflePress cheaper on Black Friday?

Both are on our Black Friday tracker. RafflePress was 65% off last year.

Both products

MailOptin

8.5/10

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

Free version
Yes
Price
From $99/year
Category
Email marketing
Not announcedBlack Friday deal for MailOptin

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